Get connected with Ascott’s tech-driven new brand
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The Ascott Limited has announced the launch of a collection of business hotels, specialising in short-stay bookings and providing guests with a “chic living experience in vibrant city destinations”, dubbed Citadines Connect – under the Citadines serviced residence umbrella.
Featuring a dizzying array of tech-enhanced features such as mobile keys, self check-in kiosks, smart washing machines or laundromats, content streaming-enabled televisions, and Google cloud printers, in rooms of 18-21sqm. The new sub-brand will also offer guests ‘Grab & Go’ counters offering food and beverage options and daily necessities, common pantry areas, meeting pods, as well as 24/7 gymnasiums.
“We see strong potential for the short-stay segment”
Alfred Ong, Ascott’s head of global operations, said: “Citadines is Ascott’s fastest growing brand. It has a strong reputation amongst travellers who enjoy the flexibility to choose the services according to their lifestyles. Riding on the worldwide popularity of the Citadines brand which focuses on the extended-stay market, we are introducing the Citadines Connect sub-brand to capture the short-stay segment.
The Citadines Connect brand, which offers contemporary and tech-enabled hotel accommodation in well-connected locations, cater to highly mobile business travellers who appreciate convenience, fuss-free services, online connectivity and recreational experiences. We see strong potential for the short-stay segment and hotel rates are rising given the rapid growth in global mobility, bleisure travel and a flourishing gig economy.
More and more skilled professionals are taking on short-term, freelancing and ad-hoc work assignments which require them to travel frequently.”
Ong went on to say: We will leverage Ascott’s international network and strong management capabilities to bring the Citadines Connect brand to key gateway cities such as Hong Kong, Paris, Seoul and Tokyo as well as popular destinations in Southeast Asia where there is high demand for quality, short-term accommodation.
By extending our range of product offerings with Citadines Connect, we can scale up our lodging business at a faster rate and further sharpen our expertise in managing hotel assets. Our business partners and guests alike can choose from a wide variety of lodging products that can best cater to their business models, travel patterns, and accommodation needs.”
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