Gold Medal unveils Peaks 2018 programme


Gold Medal will be helping agents maximise sales during the upcoming peak booking period with a campaign that combines four sales brochures and magazines, two fam trips and incentive opportunities.

From January, agents will be able to get their copy of the Gold Medal 2018/19 worldwide sale brochure, which features over 90 of its best offers across 40 pages.

This will be accompanied by a 28-page Worldwide Travel Magazine, with holiday ideas and special offers that agents can share with potential holidaymakers as an extra sales tool.

For agents who want to tap into the luxury market, sister operator PURE LUXURY will also be launching its Limited Edition Luxury Offers sale brochure.

Promoting over 60 of its best offers across the world, the brochure includes several new properties from the 2018-19 portfolio, an enhanced apa and wellness focus, plus a range of touring and tailor-made itineraries.

From 2018 customers will be able to travel with the operator to destinations such as Cambodia for the first time.

This year’s Peaks 2018 campaign features chances for agents to gain first-hand experience of the worldwide destinations they’re selling, with every package holiday sold between 7 December and 28 February 2018 qualifying them for an entry into the ‘Go for Gold’ prize draw.

Three agents will then have the chance to have a Gold Medal holiday fund in this tiered competition; £2,500 for bronze place, £5,000 for silver and the gold prize worth up to an incredible £10,000. Winning agents will choose where they travel to.

Agents can also win a place on one of two fam trips during the campaign, which ends 28 February 2018.

Gold Medal has partnered with Travel 2 to give agents the opportunity to earn one of 40 places on a on its USA FAMtastic trip, starting from 7 December. As an added bonus, from 20 December there will be ten places to be won on a VIP fam trip to Thailand.

To help motivate agents further, the long-haul specialist is introducing double Farebank Rewards on all worldwide packages booked throughout January and February 2018, and increased Farebank Rewards on all PURE LUXURY bookings.

Meanwhile, instant rewards – ranging from the chance to win £50 of Farebank Rewards to a Michelin-starred cook and stay break – will be up for grabs throughout the campaign via its weekly GMag Online emails.

Nick Hughes

Nick Hughes, sales director dnata Travel B2B Europe, said:

“With so much potential for booking success over the coming months, it’s important to ensure agents are armed with all the knowledge and collateral they need to make the most of this lucrative time of year.
“We are confident that our combination of practical tools, tactical offers and agent incentives will capture the imagination of travel agents as they start gearing up towards peak booking time and help make this their best season yet.”

Visit to download the new brochures or email [email protected] to order additional copies.

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