Asia Pacific hospitality companies, hotels and resorts, destinations and tourism businesses can now access a platform designed to help plan and manage their recovery from the ongoing impacts of the Covid-19 pandemic. Developed by the Delivering Group, the Good to Go platform offers a wide range of customised services, including planning, marketing, AI and chatbot solutions, sales and resourcing.
The company’s co-founder Mark Simmons explained the platform was an initiative developed in response to sector requests for assistance with recovery plans. “Although the virus is still spreading in the US and elsewhere, we’re now seeing the gradual re-opening of domestic travel in APAC markets such as China, South Korea, Japan, Taiwan, Malaysia, Vietnam, Thailand and New Zealand, as well as limited intra-regional travel which will increase.”
He noted that Europe had opened its borders to 14 countries, including several in APAC, and that governments in the region were engaging in bilateral discussions about safely resuming two-way travel. “Singapore has established a green lane with China and is looking to do the same with others in the region. South Korea and China initiated a fast-track plan for business travel between designated cities and Australia and New Zealand are considering options for a Trans-Tasman bubble.”
Although the pandemic is likely to continue in the short-to-medium term, it is important for destinations, airlines, hotels, cruise operators, attractions and other industry players to have recovery strategies in place so they could pivot quickly as opportunities emerged across the region.
The new platform offers strategic planning to identify emerging market segments, actionable managed recovery plans, including integrated online and offline campaigns, traditional and social media engagement and resourcing, and senior account sales management in the leisure and corporate sectors. Plans are tailor-made to suit the needs of clients with tiered levels of investment.
Co-founder Michael Yates, a central player in the successful Project Phoenix campaign with PATA which revitalised travel to the region following the SARS outbreak in 2002/03, said China would be a crucial part of any recovery strategy for organisations in Asia Pacific in addition to other key source markets in the region. “We are fortunate to have a very strong team, based in Beijing, which is already working on recovery plans for travel clients, such as Celebrity Cruises, and has the expertise and connections to design and execute campaigns that deliver results,” Yates said.
The company provides a broad range of strategic consulting services to the hospitality and tourism industries.