Grab has announced the launch of its Order at Table (OAT) product that enhances travellers’ dine-in experiences at full-service airport restaurants within the US and UK through a seamless ordering experience available through a web application on the guest’s phone.
Upon arrival at a participating restaurant, guests can order from a server or choose to scan a QR code, tap an NFC-enabled device, or enter a unique URL and be given the option to order their meal and pay digitally.
OAT enhances the restaurants’ hospitality offering, allowing users to customise their dining experiences while also reducing wait times during peak periods. Through intelligent upselling, OAT also provides participating restaurants with valuable insights in order to continuously improve customers’ experiences while also increasing operational efficiencies. From guest preferences to buying habits, OAT collects valuable data that can be used to influence future purchasing behaviours and increase the average check size.
“We saw that there was an increasing market demand for solutions at airport restaurants that enhance travellers’ dining experiences,” said Jeff Livney, CXO of Grab. “While some airport restaurants have deployed tablets at the table, this technology is expensive, requires significant maintenance and limits the flexibility of space and table designs. In a growing BYOD (bring your own device) world, OAT enables guests the option to order and pay directly from their secure mobile devices, while still receiving a tailored dining experience.”