B2B travel tech firm HBX Group has officially acquired Spanish hospitality tech innovator Civitfun.
Through this strategic acquisition, HBX Group takes yet another step towards its goal of simplifying the travel ecosystem, as it empowers hotel partners with next-generation technology.
By combining HBX Group’s global reach and marketplace capabilities with Civitfun’s tech infrastructure and integrations, spanning 60 PMS platforms and more than 3500 clients across 36 countries, the partnership sets the stage for a new era of connected data-driven hospitality.
What the partnership entails
Together, HBX Group and Civitfun will develop a platform of intelligent hotel solutions to enhance guest experience, optimise operations, and unlock new revenue streams for hotels.
The roadmap includes expanding capabilities in areas such as contactless check-in and check-out, enhanced hotel and guest communications, and flexible upselling and cross-selling options.
As an immediate result of this partnership, HBX Group hotel partners will now have access to Civitfun’s best-in-class online check-in capabilities, available both remotely via URL and onsite at the front desk, allowing guests to complete check-in seamlessly, without waiting in line.
This unique platform supports hotel direct channels, major OTAs, and the leading B2B player, making it the only online check-in tool globally designed to serve all main hotel distribution channels.
HBX Group chief executive Nicolas Huss said: “We chose to invest in Civitfun because their technology truly makes a difference to hotels and their guests. Our goal at HBX Group has always been to simplify complex processes and help our hotel partners grow. This collaboration will do exactly that: reducing operational headaches, improving efficiency and allowing hotel staff more time to do what they do best: looking after their guests.”
For his part, Civitfun managing director Mariano de Oleza remarked: “Joining the HBX Group family is an exciting milestone for us. Together, we will create new opportunities for hotels worldwide, from smooth online check-in to up-sell and cross-sell possibilities”.
