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Travel Daily
TourismUKFeatures

Here are 10 travel trends that will shape your family holiday in 2023

By Kristin Mariano On Feb 9, 2023
TD Editor
Share
Planning your next family holiday? Here are some of the trendiest family destinations.
The Family Vacation Guide just released a new study which reveals the locations and types of vacation which are set to be the most popular in 2023.

Rank

Country

2021 Avg Monthly Searches

2022 Avg Monthly Searches

Annual Increase 2021-22

% Increase

2021-22

Number of Family Holiday Hashtags on Instagram

Family Vacation Popularity Score

1

Spain

1,624

5,730

4,106

253%

287

9.03

2

Turkey

863

3,636

2,774

322%

246

8.98

3

Italy

1,361

4,673

3,312

243%

462

8.93

4

Fiji

592

2,357

1,766

298%

517

8.47

5

Portugal

1,293

3,255

1,962

152%

653

8.16

6

Thailand

941

3,054

2,113

225%

194

8.11

7

Greece

1,887

5,932

4,045

214%

92

7.96

8

France

711

2,224

1,513

213%

311

7.66

9

Costa Rica

2,097

3,718

1,622

77%

976

7.35

9

Mexico

2,126

3,755

1,629

77%

925

7.35

The research reveals:
  • Spain is the most sought-after countries for a family vacation, with an average of 5,730 searches each month in 2022. The famous Costa del Sol has some of the most popular beaches and resort towns in Europe, while its major cities offer a wealth of cultural delights.

  • Turkey ranks second as interest surged by a huge 322% in 2022 compared to the previous year. The sprawling city of Istanbul offers visitors amazing cultural experiences such as the iconic Hagia Sophia, the Grand Bazaar market and the impressive Topkapi Palace.

  • Ranking third, Italy received a Family Vacation Popularity Score of 8.93, with an average of 4,673 searches per month. You might consider enjoying the quiet life in a Tuscan villa, exploring the winding canals of Venice, or sunning yourself on the luxurious Amalfi Coast.

Further study insights:
  • The most sought-after city in the world for a family vacation is Paris, which received a Family Vacation Popularity Score of 9.03.

  • Hawaii is the most sought-after US state for family getaways. Situated in the middle of the Pacific Ocean, the state has a completely unique culture to experience and some of the best weather in the country.

  • San Diego and Myrtle Beach are the best US cities for a family vacation. San Diego boasts an excellent climate making it a great choice for a beach holiday, while Myrtle Beach is a much smaller vacation spot, which can be a blessing when vacationing with kids.

  • The type of vacation with the most interest is a cruise, which received a Vacation Type Popularity Score of 9.44.

The Family Vacation Guide
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