Shanghai Fashion week struts its stuff for W Hotels


Just in time for Shanghai Fashion Week, W Hotels Worldwide have unveiled ‘XU ZHI for W Hotels,’ an exclusive capsule collection by XU ZHI to celebrate the opening of the first W hotel in Shanghai.

W Hotels teamed up with the cutting-edge fashion label to debut six distinct looks and several travel accessories inspired by the city’s glamorous past and the electrifying design of W Shanghai – The Bund. For the exclusive W capsule collection, Eastern and Western styles and cultures collide incorporating colors and concepts found at W Shanghai – The Bund. Available for purchase at W Hotels The Store online, each piece of the collection is ideal for a night in or on-the-town.

“W has always been associated with high octane fashion since its inception. Be it our longstanding partnership with CFDA, we have always dedicated ourselves to aspiring artists and young fashion designers, creating captivating events around fashion,” said Carol Zhou, senior director, of  Luxury Brand Management – Asia Pacific, Marriott International.  “The unveiling of the collection comes as we celebrate the recent opening of W Shanghai – The Bund. We are also proud to present the brand’s very first show at Shanghai Fashion Week together with XU ZHI, fuelling the brand’s passion for fashion in Asia’s fashion capital.”

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