HotelREZ Hotels & Resorts has appointed Frank Fuentes as Senior Vice President for The Americas, marking a significant step in its strategic expansion across the region. Fuentes, who brings over 15 years of experience from InterContinental Hotels Group, will focus on North and Latin America, where investment confidence is driving record development and premium hotel growth.
Fuentes' appointment is part of HotelREZ's broader strategy to accelerate its global expansion. The company has reported double-digit revenue growth and increased demand for its performance-led independent hotel representation. "Frank is a proven leader with deep relationships across the Americas," said Mark Lewis, Founder and Group CEO of HotelREZ. "His appointment strengthens our leadership on the ground at a time when culturally rich, experience-led destinations across the Americas are entering a new phase of growth."
Fuentes expressed enthusiasm about returning to an independent-first model, highlighting HotelREZ's focus on discipline, accountability, and performance. "What stands out at HotelREZ is the clarity of intent — global ambition without detachment from the hotel owner," Fuentes noted.
HotelREZ supports over 2,500 independent hotels globally, with a portfolio retention rate above 90%. The company recently reported an 18.6% year-on-year revenue growth and a 9.8% improvement in global Revenue per Available Room (RevPAR). This expansion is further supported by recent leadership appointments, including John Seaton as Chief Growth Officer and Hadley O’Dwyer as Vice President of Customer Success and Engagement
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