As food tourism takes a big bite of the market, Hotels.com reveals the top destinations for millennial travellers in the UAE by recreating them through artworks made with food.
According to the Hotels.com Tasty Travels report, 74% of millennials in the UAE region admitted that the destination’s cuisine is the biggest deciding factor when choosing where to go on holiday. It was found that food is more appetising to them, rather than special offers (16%), beautiful beaches (51%), and even shopping (20%).
In the light of this new revelation, renowned food artist, Carl Warner, created a collection of dioramas depicting some of the top foodie destinations in the world. Each city was reconstructed with the most popular eats of each location.
Parisian markets and the Eiffel Tower are built with decadent chocolate and blue cheese; the Pantheon and a cobbled backstreet in Rome are brought to life with pasta, Parma ham and Parmesan cheese; while a serene zen garden and tea ceremony are imagined with maki rolls, ginger and shiitake mushrooms overlooking Mount Fuji.
Food artist and photographer, Carl Warner, commented: “When Hotels.com approached me with the idea, I instantly knew this project was right up my bean cobbled, blue cheese street! It was a great opportunity for me to bring images and scenes of these hugely popular foodie destinations to life in an exciting and contemporary way. I hope that these images will not only blow people away but inspire them to get online, get booking and not just ‘sight-see’ but ‘sight-taste’.”
Topping the list of the hottest foodie destinations on earth are Paris (27%), Tokyo (23%), and Rome (22%). In addition, the research also found that it’s ‘food over friends’ these days, with 73% admitting they prefer taking snaps of their food instead of their friends’ faces (30%) on Instagram.
“Experiences are the new wealth”
Johan Svanstrom, president of the Hotels.com brand, concluded: “The love amongst millennial travellers for what we at Hotels.com have dubbed #TastyTravels, stems from food being one of the most connective and rewarding currencies there is.
“Experiences are the new wealth and food provides one of life’s most pleasurable experiences, where there’s always something new to try when you travel. So, it’s understandable that younger generations of travellers are defining their holiday by what they can eat, how they eat it, and how good the ‘grams’ will be while they’re away”.