Hyatt has signed its first franchise agreements in Saudi Arabia, marking the regional debut of its Unscripted by Hyatt brand. The agreements with Artal Hotels will bring three properties in Riyadh into the portfolio in the fourth quarter of 2026.
The hotels – Gardino Hotel Riyadh, Vittori Garden Hotel Riyadh and Vittori Suites Riyadh – will collectively add 296 rooms and suites to Hyatt's portfolio.
Amsa Hospitality will manage all three properties. The company aims to tap into growing demand in Riyadh, which continues to develop as a major hospitality hub.
Muin Serhan, CEO of Amsa Hospitality, said: "Bringing the Unscripted by Hyatt brand to Saudi Arabia for the first time is an important step for Amsa Hospitality."
Briana Swift, Hyatt's Regional Vice President of Development for Saudi Arabia, highlighted the importance of the agreements.
"Saudi Arabia continues to be an important growth market for Hyatt, and these agreements represent two significant firsts for us: our first franchise agreements in the Kingdom and the introduction of our Unscripted by Hyatt brand to the wider region," she said.
The three properties will serve different segments of the Riyadh market. Gardino Hotel Riyadh will offer 99 rooms and suites near the capital's healthcare and university districts.
Meanwhile, Vittori Garden Hotel Riyadh will feature 131 rooms. Its location provides access to key financial and transport hubs.
Vittori Suites Riyadh will add 66 suites within a mixed-use development. The property will cater to guests seeking longer stays.
The agreements mark a new phase in Hyatt's expansion across the Middle East. They also strengthen its presence in Saudi Arabia, where demand for accommodation continues to grow.
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