Independent hotel group, Small Luxury Hotels of the World, has announced a loyalty programme partnership with Hyatt Hotels Corporation.
Targeted to launch at the end of the year, Hyatt and SLH have come to an agreement to allow World of Hyatt members to enjoy loyalty benefits in more luxury hotels around the world.
Hyatt, a major entity in hospitality with more than 700 hotels worldwide, and SLH, with a collection of more than 500 independently owned luxury hotels around the world, are working together to offer World of Hyatt members the opportunity to earn and redeem points with stays at participating SLH hotels when they book through Hyatt channels.
“Hyatt continues to listen to the wants and needs of World of Hyatt members”
Mark Hoplamazian, president and chief executive officer at Hyatt, said: “This is another example of how Hyatt continues to listen to the wants and needs of World of Hyatt members and take meaningful action. SLH’s high-end collection of boutique hotel experiences means our members will soon be able to earn and redeem World of Hyatt points in more places, including many new locations in Europe and Asia.”
The diverse collection of SLH includes luxury hotels in more than 80 countries around the world. And with this partnership, the group is expecting to leverage Hyatt’s extensive reach in the hotel market. Guests of SLH will be able to earn points from stays, dining and spa experiences.
“We look forward to expected increased occupancy”
“We are constantly looking for ways to add value for our many independently spirited hotels. This coming alliance with World of Hyatt does just that,” said Filip Boyen, chief executive officer at Small Luxury Hotels of the World.
“Our work together will allow World of Hyatt members to enjoy loyalty benefits across a wider choice of small independent luxury hotels. For SLH, our hotels are our brand, and we look forward to expected increased occupancy with significant exposure to the World of Hyatt program’s more than 10 million members.”