dodotone, ShutterstockArtificial intelligence (AI) has swiftly become a popular tool for international travel planning, with 51% of travellers now expecting to use it in some form, according to the latest Global Rescue Traveller Sentiment and Safety Survey. This marks a significant rise from March, when only 36% anticipated using AI for travel planning. However, despite its growing adoption, trust in AI remains cautious, with many travellers verifying AI-generated information through other sources.
The survey highlights that whilst 31% of travellers use AI to narrow travel options, 20% turn to it for inspiration. Non-US-based travellers are leading this trend, with 31% using AI mainly for inspiration, compared to 16% of US-based travellers. Meanwhile, US-based travellers are more inclined to use AI as a decision-support tool, with 32% doing so versus 27% of their non-US counterparts.
Despite the increased use of AI, nearly 60% of travellers only trust AI-generated information after verification, and a mere 6% mostly trust it without verification. Notably, 27% of respondents have encountered incorrect or outdated AI-generated travel information, underscoring the importance of cross-checking data.
Dan Richards, CEO of The Global Rescue Companies, emphasised, "Travellers are embracing AI as an assistant, not an authority." He added that whilst AI can suggest destinations and compare itineraries, the final decision remains with the traveller. The survey also found that 61% of travellers would not allow AI to automatically make travel-related decisions, preferring to retain control over their travel plans
This story was selected and published by a human editor, with content adapted from original press material using AI tools and checked by the editor before publication. Spot an error? Report it here.
