IRIS, a leader in digital food and beverage (F&B) and guest experience solutions, has announced a strategic partnership with Global Hotel Alliance (GHA), the largest alliance of independent hotel brands. This collaboration will enable GHA's extensive network of over 50 brands in 100 countries to access IRIS's cutting-edge digital ordering and guest directory solutions.
Under the agreement, GHA hotel brands will benefit from IRIS's digital F&B ordering, Guest Directory, and Mobile Concierge platform. This platform aims to increase ancillary revenue, enhance guest experiences, and improve operational efficiency. As demand for mobile ordering grows, IRIS offers a flexible 24/7 digital experience, allowing hotels to unlock new revenue streams without adding labour demands.
Folker Heim, COO of Global Hotel Alliance, highlighted the importance of this partnership, stating, "We are seeing a steady rise in demand from our hotel operators for mobile technology that improves both guest satisfaction and revenue." Graham Rushin, VP Sales and Marketing at IRIS, added, “Being selected as a strategic partner not only validates the importance of mobile ordering but also recognises the valuable role IRIS can play in providing a consistent, seamless guest experience across a hotel group.”
The partnership is effective immediately, allowing GHA's member hotels to integrate IRIS's platform into their operations. This collaboration is expected to support GHA's strategy of providing advanced digital solutions to its member hotels, helping them scale and succeed in a rapidly changing hospitality industry
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