Irish Ferries is partnering with Tourism Ireland and others to promote its Pembroke to Rosslare ferry service as the gateway to ‘Ireland’s Ancient East’.
The campaign targets ‘culturally curious’ potential travellers in Wales and the south of England.
The promotion is supported by Wexford, Waterford and Kilkenny County Councils.
The joint campaign includes advertisements in national newspapers, outdoor ads at railway stations within easy reach of Pembroke port, radio, online and Facebook advertising.
Daragh O’Reilly, head of marketing for Irish Ferries, said: “The British market is a primary source of valuable holidaymakers for both Ireland in general, and for the East and South-East in particular. Our Pembroke to Rosslare route is a key driver for these visitors and we are delighted to work with Tourism Ireland in delivering a promotional campaign of this scale, which will help to attract additional interest in Ireland’s Ancient East over the next few months.”
Julie Wakley, Tourism Ireland’s deputy head of Britain, said: “We are delighted to partner with Irish Ferries once again, to maximise the promotion of the service from Pembroke to Rosslare. Our aim is to boost car touring visitor numbers to the South East and Ireland; visitors who bring their car here on holidays tend to stay longer, spend more and are more likely to visit more than one region.”
Irish Ferries fares from Pembroke to Rosslare start at £79 for a car and driver, with a return crossing for two adults and a car from £213.