India Tourism Development Corporation Ltd. (ITDC) has signed an agreement with the Moroccan Agency for Tourism Development (SMIT) to strengthen cooperation in the tourism sector.
With the two countries sharing strong historical, economic and political ties, the signing of the MoU will further deepen their relationship, in recognition of the benefits of mutual cooperation in the areas of tourism infrastructure and promotion of tourism in India.
The MoU was signed in the presence of K.J. Alphons, the honourable minister of state for tourism, Government of India; Mohammed Sajid, the honourable minister of tourism, air transport, handicraft and social economy, Government of the Kingdom of Morocco; Ravneet Kaur, IAS, chairperson and managing director of India Tourism Development Corporation (ITDC); Imad Barrakad, chairman and CEO, SMIT at The Ashok, a flagship property of ITDC; Rashmi Verma, secretary to Government of India, and other senior officials from both the organisations were also present during the bilateral meeting.
Under the signing of the MoU, both of the organisations will be able to share engineering and tourism products development including new trends and technology. Additionally, marketing and feasibility studies related to the needs and expectations of investors and tourists will be shared. Structuring projects in the infrastructure space, apart from the sharing of a database of potential Indian and Moroccan investors in the tourism sector, will also be part of the programme.
“An acknowledgement of the capabilities and core competency of ITDC”
Speaking on behalf of the occasion, Ravneet Kaur, IAS, chairperson and managing director, ITDC, said: “Signing of the MoU is an acknowledgement of the capabilities and core competency of ITDC and the important role it has played in the development of tourism and related infrastructure in the country.”
The organisations will also collaborate to promote tourism investment opportunities through participation in tourism investment events, economic missions and co-organisation of promotional investment events which are of mutual benefit.