As part of the preparations for re-opening Fiji to the world, Tourism Fiji has launched a new initiative to encourage all Fijians to be ready to welcome back international visitors when travel resumes.

The initiative communicates a simple, but important message in a bid to reach 100% vaccination of eligible population in the destination. “It’s our best shot at travel: get vaccinated and get ready” will be shared across Tourism Fiji’s digital channels, both locally and globally. The campaign also includes a toolkit for the Fijian Tourism Industry so they too can encourage Fijians to support the drive to get vaccinated and be ready to re-open."

“As an industry in Fiji we are at our best when we align to a clear message. We've done so well thus far! This initiative gives our tourism businesses the tools they need to encourage every Fijian to continue to show up and get vaccinated.  This is key to helping get our tourism industry ready to re-open again,” said Brent Hill, CEO of Tourism Fiji.

With over 92% of Fiji’s target population receiving their first dose of a COVID-19 vaccination and 40% now fully vaccinated, Fiji is making significant progress towards its goals.  Every jab makes a difference and brings Fiji one step closer to its goal of once again welcoming guests to their islands.

Tourism Fiji applauds Fijians on vaccination rates, as they push towards 100% target and re-opening.

“We are at crossroads of a new age of travel and tourism where resumption of international travel is pinned on a silver bullet—COVID-19 vaccine. Vaccinating our target population not only ensures we keep our communities safe, but we are ready to welcome the world back and get Fijians back to the jobs they love,” said minister for commerce, trade, tourism and transport, Faiyaz Koya.