Jacobite Loch Ness Cruises has been awarded the prestigious Gold Green Tourism Award, highlighting its commitment to sustainable practices. The accolade was granted by Green Tourism, a leading sustainability accreditation partner, after assessing the company against 15 sustainability criteria under the pillars of People, Places, and Planet.
The Gold Award, the highest in the accreditation system, signifies that Jacobite Loch Ness Cruises operates responsibly, ethically, and sustainably. It acknowledges the company's efforts to contribute to the community, reduce environmental impact, and ensure accessibility and inclusivity for all visitors and staff.
Alison Daun, Managing Director of Jacobite Loch Ness Cruises, expressed her delight: “We are thrilled to have been awarded a Gold Green Tourism Award again! Being a cruise business, it can be challenging to meet the high sustainability standards we and Green Tourism strive for, so to be awarded Gold in our assessment is really satisfying and shows we are doing the right things.”
Key initiatives by the company include raising sustainability awareness among employees and visitors, focusing on rewilding, biodiversity, accessibility, and responsible tourism. Collaborative efforts with other tour operators and local attractions aim to reduce pressure on local infrastructure by spreading out bookings.
Euan Haggart, Environment and Sustainability Assessor at Green Tourism, praised the company’s efforts: “Jacobite Loch Ness Cruises has attained the Green Tourism Gold Award, recognising its commitment to running its business in a sustainable way.”
This achievement places Jacobite Loch Ness Cruises among the top third of tourism and hospitality businesses that achieve gold status in Green Tourism’s verification process. The company’s local knowledge and customer care further enhance its sustainability credentials, with plans to continue advancing its eco-friendly practices
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