Jolly Beach appoints AMG

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Jolly Beach Resort in Antigua has appointed AMG Ltd to provide representation and marketing services in the UK.

The travel representation specialist is undertaking a sales and marketing campaign to support UK travel trade sales of Jolly Beach Resort including agent training, marketing support and a programme of educational trips for 2018.

The resort is an all-inclusive property located at Jolly Bay, a huge curve of sand on the west coast of Antigua. Activity at the hotel includes sports on its beach, and Jolly Bay itself is lively with a marina and restaurants, and a golf club, all of which are within walking distance.

Ian Scott, Group MD at AMG, said: “With our representation roots in the Caribbean, AMG has many years of experience representing hotels in the region and so we’re delighted to welcome Jolly Beach Resort into our portfolio of hotel clients. We are looking forward to working with travel agents to provide ongoing incentives and training programmes, as well as working closely with tour operator partners.”

Additionally, Jolly Beach has launched its own reward programme www.jollybeachrewards.com and is offering travel agents between £5 and £10 for every booking, depending on the season.

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