JSF Travel & Tourism School has launched its inaugural programme in partnership with IESE in New York.
The Senior Executive Program (SEP) is specifically designed to further advance business leaders with the capabilities and mindsets required to set strategic direction and navigate through uncertainty.
It is a pioneering academic project which brings together worldwide leaders in the Travel and Tourism industry in strategic global hubs such as New York, Hong Kong and Majorca together with a team of business management experts.
“This is the first time we have been able to bring together leaders from across the industry and not just those that focus on one particular segment of the industry, it is a great achievement,” said Jaime Fluxá, Chairman of JSF travel & tourism.
In New York, guest speakers included Rafat Ali, CEO and Founder of Skift.com, as well as Paulo Pena, President and Managing Director for the Wyndham Hotel Group in Latin America and the Caribbean.
“I think it is extremely valuable for the program to have top business leaders from different regions and businesses within the travel and tourism industry to share first hand their experiences and vision with the attendees,” said Philip Moscoso, IESE professor and Academic Director of SEP. Participants also explored the opportunities faced by the industry whilst broadly discussing their own challenges.