JTA Holidays has announced the appointment of Lorraine Adams as the new Regional Sales Manager for the South East of England. With more than 30 years of experience in the travel industry, including 25 years at Unique Vacations representing Sandals Resorts, Adams is set to enhance JTA's agent relationships and drive sales in the region.
Starting her role on 1 September, Adams will focus on promoting JTA's diverse portfolio, which includes tailor-made holidays, cruises, and flight-only products. Her extensive experience and established connections with travel agents are expected to be instrumental in her new position. "I'm super excited to be joining JTA Holidays," Adams expressed. "The range of products really excites me, and I can't wait to get out and about and start seeing some of our agent partners, many of whom will be old friends."
This strategic appointment aligns with JTA's ongoing efforts to strengthen its trade sales presence as the company approaches its 55th anniversary in 2027. Chris Cundall, JTA's Head of Sales, remarked, "We feel incredibly lucky to have Lorraine joining us. Her experience, relationships, and enthusiasm are going to be a huge asset to JTA."
JTA Holidays, established in 1972, is a leading UK tour operator known for its partnerships with top airlines, cruise lines, and hoteliers. The company continues to invest in its trade-only products and agent relationships, ensuring competitive pricing and comprehensive travel offerings.
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