As it celebrates its tenth anniversary, Asian online travel services platform Klook released a report showing how it leverages its scale to introduce a range of initiatives to drive positive impact, fostering sustainable tourism and supporting local communities.
An independent study by global economic analysis and forecasting firm Oxford Economics shows the significant impact of the company's operations beyond the platform itself.
Throughout the past year, Klook’s services contributed approximately $7.2 billion in GDP and supported over 219,000 jobs in Asia Pacific, reaffirming its pivotal role as an economic engine in the region’s tourism sector.
By connecting partners with customers who may have been otherwise inaccessible, Klook creates a ripple of economic activity across multiple sectors within the travel industry, from experiences, entertainment to transportation, and more.
Beyond unforgettable experiences
Klook co-founder and chief executive Ethan Lin said: “Our first ten years have focused on building a global platform that not only enables unforgettable experiences but also supports the local communities we work with.
According to Lin, with over 80% of partners being small and medium businesses, Klook affirms its commitment to create real economic opportunities for these communities, which are the backbone of local tourism. By doing this, the company ensures a more resilient and sustainable future for tourism in Asia.
The dream of responsible travel
Building on its success, Klook is leveraging its scale to make a lasting positive impact on the environment and local communities. As a newly inducted member of the Global Sustainable Tourism Council (GSTC), Klook will be promoting sustainable practices across the experience sector.
Klook co-founder and president Eric Gnock Fah said "As we celebrate 10 years, our commitment to making travel a force for good is stronger than ever. We are introducing new initiatives that can shape a more inclusive, responsible, and sustainable future for tourism.
Looking ahead, our focus is on fostering deeper connections between travellers and local communities, preserving cultural heritage, and empowering the many people whose livelihoods depend on tourism."
These new initiatives include adopting a new standard for eco-friendly travel by partnering with businesses that prioritise sustainable practices, a program to improve animal welfare at elephant sanctuaries, and giving away thousands of complimentary local tours led by experts to spotlight cultural heritage and support small businesses in the tourism ecosystem.
With over 200 certified sustainable activities to date, travellers will have more opportunities and options to make eco-conscious choices across various destinations. These activities adhere to internationally recognized sustainability standards and will empower travellers to make choices that align with their values, fostering a future where exploration and environmental stewardship go hand in hand.
