Korean Air prioritises digitalisation with new partnership

Guest Contributor

Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly

As airlines prepare to take off in a post-pandemic world, carriers need to figure out how to rebuild in a rapidly evolving global environment where historical data no longer applies. As the travel ecosystem charts a new chapter, airlines have begun to prioritise digital transformation, sustainability, customer well-being, and innovation as pillars towards a recovery.

Korean Air will be leading the change, as the national carrier to one of the world’s most digitally connected countries, and will be using Amadeus Digital Experience Suite (DES), a key component of the Amadeus Airline Platform in the redesign of its website and mobile platform.

The expanded partnership with Amadeus supports the acceleration of digital transformation for Korean Air, along with the renewal of Altea Passenger Service System agreement. Korean Air will be one of the largest airlines globally to implement the Amadeus Digital Experience Suite later this year.

“Korean Air is focused on accelerating our goal of digital transformation”

“In these unprecedented times, it is encouraging to be able to collaborate with partners like Amadeus. Korean Air is focused on accelerating our goal of digital transformation, with the full commitment of our leadership team. By leveraging our partnership with Amadeus, we can streamline our operations and reach that goal faster. This will take Korean Air to a next level of international growth, enhancing forward-thinking to deliver the ultimate customer experience,” says Kenneth Chang,  executive vice president and CMO, Korean Air.

DES is part of the Amadeus Airline Platform, an open platform which simplifies and streamlines – removing complexity for airlines so they can focus on managing and growing their business, innovating, and delivering personalised traveller experiences. The platform has several layers, one of which is the Digital Experience Suite, which gives airlines the flexibility to work with third-party partners and developers, in order to fast-track innovation. Day-to-day operations will be more agile, allowing Korean Air to integrate technologies and services from Amadeus or from other partners and developers.

“Simple, open and agile”

Amadeus Digital Experience Suite will allow for Korean Air to customise its website, providing customers with a simple and interactive interface, hiding the weave of complex business solutions needed to provide a seamless customer experience.  For example, the airline can create a shopping cart with the removal of session constraints; which allows customers to retain their history of selected flights and avoid having to restart and pick an itinerary from scratch thus creating a smoother retail experience.

Cyril Tetaz, executive vice president of airlines, in the Asia Pacific region at Amadeus said: “We are very pleased to reaffirm our partnership with Korean Air and play a key role in its growth strategy. Amadeus’ Airline Platform is simple, open and agile, and will support Korean Air in innovating, collaborating and experimenting to create new products which will add value and create personalised retail experiences for its passengers.”

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