In a display of its significant financial plumage, Qatar Airways has brought on football icons Neymar Jr, Robert Lewandowski and former Brazil captain and all-round legend Cafu to star in the carriers latest safety video.
The humour tinged film uses the pre-team talk as a device to disseminate important safety information with the help of the soccer stars, who are led through the in-flight safety routine by comedic coach and kitman played by British television personality Jason Thorpe and actor Ross Hatt.
In the vid Lewandowski demonstrates how to use a life jacket, where Cafu helps a younger version of himself attach an oxygen mask and where Paris Saint-Germain star Neymar Jr makes a special appearance to guide Qsuite passengers.
Directed by Peter Lydon, who co-wrote the script with creative agency 180 Kingsday, the six-minute film is designed for Qatar Airways’ global, family audience. Mirroring the airline’s latest campaigns, the film seeks to add a playful spin to a vital part of the in-flight experience.
Kalle Hellzen, executive creative director at 180 Kingsday, said: “Humour has been shown to increase memory, so there seems to be no better way to communicate such important information than by making it fun. As always, the world of Qatar Airways enchants.”
“The content will both inform and amuse our global passengers of all ages”
Qatar Airways senior vice president marketing and corporate communications, Salam Al Shawa, said: “At Qatar Airways, safety is priority one and we want to ensure everyone, including our most frequent travellers, watches our safety briefings. The wonderfully creative concept from 180 Kingsday will capture our passengers’ attention whilst providing a fun, light-hearted video to get the in-flight entertainment underway. The level of quality and attention to detail in this video is paramount and I am sure the content will both inform and amuse our global passengers of all ages.”
Qatar Airways holds an extensive global sports portfolio, sponsoring top-level sporting events and some of the biggest football clubs around the world including AS Roma, Boca Juniors and FC Bayern Munich.