As part of its continued commitment to enhance the brand’s ability to serve its travel advisor partners, Lindblad Expeditions has partnered Approach Guides, with the leading content optimization platform for travel brands, to create dynamic multimedia content experiences that enable travel advisors to seamlessly co-brand and share with their clients.
Leveraging Approach Guides’ unique technology that will be integrated into the brand’s Expedition 360SM portal, travel advisors will be able to quickly create personalized content using pre-designed templates that provide an immersive look into the special character of the Lindblad Expeditions cruising experience.
“By partnering with Approach Guides, our dedicated travel advisors will now have a growing suite of sales and marketing templates at their fingertips, which they can easily and quickly personalize and co-brand with Lindblad Expeditions,” said Lesa Bain, Vice President of Sales, Lindblad Expeditions. “With tools and technology like this just a few clicks away on our Expedition 360 platform, it will be easier than ever for travel advisors to educate their clients on Lindblad Expeditions’ more than 170 unique itineraries across all seven continents, and to sell an expedition cruise.”
“Travel advisors are vocal about what they need from brand partners: intuitive, best-in-class solutions that support their sales and marketing efforts, while keeping them front and center. And that is exactly what Lindblad Expeditions is now delivering with its industry-leading content experiences. We are so pleased to help make this a reality,” said Jennifer Raezer, Co-Founder and Chief Marketing Officer, Approach Guides.
From itinerary details, information about onboard experts, ship overviews, and journey types, travel advisors can now easily personalize key touchpoints – such as email, social, website and itineraries – to delight clients and boost conversion.
Of the new Approach Guides, luxury travel planner Iantosca Travel’s Owner Ralph Iantosca, CTA, LS, DS, said: “Last week, I sent a Lindblad Expeditions Alaska Approach Guide to a new referral. Previously, he had only been exposed to mass-market large ship-style cruising with thousands of passengers on board, so he was thrilled to have learned of this experience. We are now working on a proposal for Alaska in 2024, and might have two new bookings. Should these two cabins book, the end result will be an 88% higher sale, the difference between $32,000.00 and $17,000.00. I love this new tool!”
The new Approach Guides will be available to travel advisors via Lindblad Expeditions’ travel advisor portal and Expedition 360 soon. The first content experiences will focus on inspiring travel to Alaska, Antarctica, and the Galápagos, with more templates scheduled to launch in the coming months.