Low season is the new travel season

TD Editor

Low Season Traveller, a travel company exclusively dedicated to inspiring travellers to visit worldwide destinations during their low season has been launched. Headed by Ged Brown, who has 25 years’ experience within the global travel industry, Low Season Traveller has been timed to support the ‘rebirth’ of the worldwide travel industry post Covid-19 delivering more choice and better value for money for travellers.

The company, with head office in Manchester and an office in Sydney, believes that the only realistic and effective way to avoid over-tourism and grow the global travel industry is to ‘extend the selling season’ encouraging more visitors to travel during the low season supporting a more sustainable and responsible way to travel.

Research shows that currently 70% of all worldwide travellers arrive during each destination’s ‘peak’ season months. As a destination marketing company, it highlights worldwide destinations during their low seasons showing potential visitors what the experience is really like via multimedia including images, blogs, videos and our weekly podcasts highlighting cultural and unique travel opportunities.

Providing inspiration for travellers focusing on the benefits of travel outside of the peak season Low Season Traveller are already working alongside international launch partners including Six Senses and COMO Resorts, whilst a bespoke personal booking service is being provided for all travel enquiries through Designer Travel.

Ged Brown, CEO of Low Season Traveller said: “There is a real gap in the market for low season travel and the recent pandemic has only endorsed it. There could never be a better time for us to launch Low Season Traveller highlighting to travellers how to avoid busy tourist spots and delivering effective ‘social distancing’.

By highlighting how to deliver value for money, live ‘like the locals’ and importantly how to avoid the crowds, the company bets big on travellers who will be inspired by low season destination portfolio.

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