Booking.com has unveiled its latest Travel Proud Research Report, highlighting that a significant number of Australian LGBTQ travellers choose to conceal their identity whilst abroad. The report, which surveyed over 13,000 travellers globally, including 1,000 Australians, reveals that only 36% of Australian LGBTQ travellers are open about their identity when travelling, compared to 69% who are out with close friends at home.
The research underscores the safety concerns that influence these decisions, with 44% of respondents willing to hide their identity to visit a dream destination. More than half of LGBTQ Australians are taking additional precautions, such as sharing live location updates (24%), using VPNs (21%), and deleting dating apps before crossing borders (15%). Trans travellers, in particular, report increased anxiety, with 48% expressing heightened concerns about travel in recent years.
Despite these challenges, 84% of LGBTQ Australians have experienced at least one positive identity-related travel experience in the past year. Visible signs of inclusivity, such as Pride flags, gender-neutral bathrooms, and inclusive staff representation, are making a significant impact. Technology is also aiding travellers, with 65% using AI to plan trips and 44% finding it effective in locating niche LGBTQ-friendly spots.
Todd Lacey, Regional Manager Oceania and Korea at Booking.com, emphasised the importance of the company's Travel Proud programme, which supports inclusive travel. Nearly 7,000 Australian properties have been trained to better welcome LGBTQ travellers, contributing to over 142,000 globally
This story was selected and published by a human editor, with content adapted from original press material using AI tools and checked by the editor before publication. Spot an error? Report it here.
