Malaysia makes headway to attract more business travellers

Malaysia is witnessing a good response from business travellers from the European and Asian market with the recent launch of the enhanced Malaysia Like Never Before campaign and Malaysia Twin Deal V (MTD V) promotion. This was informed by YB Datuk Mohamaddin Ketapi, Minister of Tourism, Arts and Culture (MoTAC) who was talking at the sidelines of the recently concluded IMEX Frankfurt show.

Positioning itself as an incentive destination offering exciting experiences, value ads and rewards, this campaign is in line with the Visit Malaysia 2020 campaign to attract more visitors to Malaysia, as well as to showcase the best and latest of Malaysia’s offerings to corporate meeting and incentive groups, he added.

“More interesting options and ideas for planners”

The MTD V programme aims to provide more interesting options and ideas for planners that will support the highly popular Malaysia Like Never Before (MNLB) campaign which highlights the unique and five key Malaysian destinations: Kuala Lumpur, George Town, Langkawi, Kota Kinabalu and Kuching.

The MTD V is applicable for booking period from 1 April 2019 – 30 November 2020 and before the arrival period of 31 December 2020, he informed.

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