The Malta Tourism Authority is calling on tour operator partners to register their interest to join an incentive scheme to encourage travellers aged 65 years and over to book longer stay holidays in the Maltese archipelago.
The scheme aims to attract long-stay travellers by giving added value to their holiday experiences for bookings of a minimum of 15 nights to the destination. The scheme will be available for travellers who will be visiting the Maltese Islands between 18 October to 19 December 2021.
In return, travellers will receive EUR 100 worth of vouchers for every person aged 65 years and over, which will be available for collection upon arrival in Malta. The vouchers will be redeemable against participating restaurants, accommodation, retail and services outlets accepting government vouchers.
The scheme has a total budget of EUR 1 million which will be distributed across all markets, and tour operators should register their interest by sharing the number of passengers they forecast will utilise the scheme.