Marriott International has announced its first-ever longer stays category marketing campaign, featuring its brands that cater to business travellers.
The campaign entitled ‘Room for Possibility’ is a multi-platform campaign designed to integrate and reinforce the offerings of Residence Inn by Marriott, Element Hotels and TownePlace Suites by Marriott. It highlights their accommodations that provide the extra space and amenities for business travellers.
According to the hospitality company, the three brands control approximately 10% of the world’s product in the growing longer stays segment, with the category accounting for 20% of its portfolio.
“Beyond the business they came for”
“We believe that when people travel, they shouldn’t have to compromise on the experience. We’ve designed these brands to allow guests the flexibility and versatility to choose how they eat, work, and experience a destination,” said Paige Francis, vice president global brand marketing, Marriott Classic Select Brands.
“We know our guests crave the comforts of home as well as the freedom that travel allows, inspiring this campaign to celebrate how business travellers can live their lives while on the road, beyond the business they came for.”
Residence Inn by Marriott, Element Hotels and TownePlace Suites by Marriott offer three distinctive stay experiences. All experiences aim to allow guests to live ‘uninterrupted’ on the road for a few days to a few weeks.