Marriott International has signed an agreement with Larco to bring W Hotels’ bold design, signature Whatever/Whenever service and innovative programming to Toronto for the first time, underscoring growing demand for luxury in Canada and the brand’s boundary-breaking approach to design.
The nine-storey, 255-room property located at 90 Bloor Street East in Toronto’s fashionable Yorkville neighbourhood, will be surrounded by high-end boutiques, galleries and design studios as well as chic cafes, polished bars and fine-dining restaurants. The USD 40 million design transformation, which began in July 2019, will reimagine the property’s guest rooms, restaurants and amenities. The property is expected to open as W Toronto in summer of 2020.
“We are applying a unique, vibrant sensibility to the upcoming W Toronto, one that has not been seen before in Toronto,” said Paul Cahill, area vice president of Eastern Canada for Marriott International. “The exciting evolution of this property into Toronto’s first W hotel is consistent with the ongoing evolution of this Toronto neighbourhood whose vibrancy, sophistication, and density continues to grow. This is a strategic location for the brand, and we foresee it welcoming international business and leisure travellers and becoming a destination for urban thrill-seekers.”
This signing also underscores Marriott’s growing luxury portfolio in Canada, where the company now has seven operational luxury hotels along with additional luxury hotel projects expected to be announced before year-end.