Melia partners Duetto to advance digital strategy

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Meliá Hotels International has decided to implement Duetto’s cloud-based solutions as part of its digital strategy.

The Spanish group has adopted several solutions to boost its revenue management and distribution capabilities, including Duetto’s price optimisation application, GameChanger, and revenue intelligence application, ScoreBoard.

“Meliá’s revenue strategy includes next-generation pricing and distribution tactics, the digitisation of its loyalty programme and a movement toward personalising the guest experience from booking to post-stay,” said Thomas Adler, Melia’s vice president of global revenue strategy. “We look forward to developing even more new strategies and solutions in the future.”

Patrick Bosworth, co-founder & CEO of San Francisco-based Duetto, commented; “We are thrilled to partner with Meliá… and it’s gratifying they saw our company as a change agent that could help their transformation. We look forward to helping Meliá remake its revenue organisation into one that proves the power of open pricing, the strategy that drives GameChanger, which will also enable Meliá to leverage new tactics and data sources that continually disrupt the industry.”

Melia currently operates seven brands and more than 370 hotels across 43 countries.

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