Mondrian London enters “new era” with nautical rebrand

Sea Containers London
Sea Containers London

As of 15 January 2019, Mondrian London officially becomes Sea Containers London.

The new name will mark the hotel’s status, as it is now managed by Lore Group, an international hospitality company operating in Europe and the United States. It will take over the management of the property from sbe and operate as normal with an on-property team.

Sea Containers London continues to house facilities such as the Sea Containers Restaurant, the Dandelyan bar from Ryan Chetiyawardana, and a rooftop bar called 12th Knot featuring an outdoor terrace with views of the River Thames. The hotel’s spa, agua, and Curzon cinema will continue to operate within the hotel as normal.

Nautical history and transatlantic design

Sea Containers London - Lobby
The Lobby

As part of the hotel’s rebrand, Sea Containers London exudes a fresh graphic identity and branding to reflect the next chapter in the hotel’s history. A playful sense of humour has been incorporated into the Sea Containers London brand, with materials featuring classic images with pop art-style illustrations that reflect the nautical history of the building and the transatlantic design of the interiors.

Sea Containers London - Standard Room
The Standard Room

While the original Tom Dixon design of the hotel largely remains the same following the transition, the hotel will receive a variety of interior updates that will build on the existing design. In addition to this, staff will model new uniforms, which nod to the golden age of transatlantic travel mixed with the contemporary street style of the South Bank.

“New era and next step in the hotel’s story”

Billy Skelli-Cohen, CEO of Lore Group, commented: “We’re very excited about this new era and next step in the hotel’s story. Our incredible hotel team will continue to offer guests an unrivalled experience at Sea Containers London. We have lots of initiatives in the pipeline and look forward to welcoming all our guests in 2019 and beyond.”

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