New developmental blueprint could exponentially boost tourism growth in Hong Kong

The Hong Kong Special Administrative Region (HKSAR) seeks to increase the additional value generated by tourism to US$15.46 billion by 2029.

This is substantially higher than the HK$75.3 billion the sector generated in 2023.

According to the Development Blueprint for Hong Kong’s Tourism Industry 2.0 (Blueprint 2.0), the city expects the travel and tourism sectors to employ 210,000 people in 2029, up from 145,600 in 2023.

Blueprint 2.0’s parameters cover the next five years through 2029. 

Considered strategies

As one of the four strategies listed to achieve key goals, Hong Kong will develop a diversified portfolio of visitor source markets specific to the territory, with a focus on attracting high value-added overnight visitors.

Smart tourism will likewise be promoted, and authorities plan to nurture and develop tourism products, and enhance the service quality and support of the tourism industry on all fronts. 

The four strategies listed in Blueprint 2.0 cover a total of 133 measures.

According to HKSAR secretary of culture, sports, and tourism Rosanna Law: “The tourism industry involves various sections of services, and the all-round industry development depends on the support and participation of the entire community. Hong Kong residents need to establish a mindset wherein everyone is a tourism ambassador, and to receive every visitor with enthusiasm and friendliness.”