The introduction of new ‘Sanitised Stays’ safety measures has helped OYO build consumer confidence and boost occupancy and RevPAR significantly at its independently-owned hotels. For the first week of August, its occupancy rate was more than 60%, up from sub 50% in the second week of July when hotels across the UK were newly re-opened for post-lockdown travel.
OYO and its partners have rolled out stringent hygiene standards and new standard operating procedures that enable social distancing measures, encourage a minimal touch experience and focus on awareness and training for the protection of both staff and guests at OYO hotels.
Hotels that have gone above and beyond to adopt these ‘Sanitised Stays’ measures and have participated in an official audit programme to verify their high level of compliance are being highlighted on online travel agency (OTA) channels via their respective labels and tags, boosting consumer confidence in booking and visiting these hotels. For example, at OYO Townhouse 30 Sussex in Paddington, London, the ADR (average daily rate) of rooms has risen by 42% since its additional safety and sanitation measures. As a result, RevPAR has increased by 256% at this hotel. An OYO hotel in London Victoria has seen an occupancy increase of 7% and a RevPar increase of 12%
“Our ‘Sanitised Stays’ operating procedures offer a sign of reassurance to guests that small, affordable and independently owned hotels take safety concerns just as seriously as the biggest and best known chains,” commented Rishabh Gupta, head of OYO UK and Europe. “We are greatly encouraged by the confidence guests are showing in our hotels and feel sure this will lead to more of our partners completing the stringent audit process to achieve the same results.”
With more hotels reopening their doors across the UK from 1 August, OYO now has well over 3,500 rooms available to sell from the south coast to the Scottish Highlands, and from city centres to small villages.