New tours to tap “US$6.7bn cannabis market”

The global cannabis industry is reportedly worth US$6.7bn
The global cannabis industry is reportedly worth US$6.7bn

A company in the US says it is aiming to tap the “US$6.7 billion global cannabis market” with a series of new luxury tours.

ML Capital Group has launched “Platinum High Life Tours”, a luxury tour operator focusing on cannabis-based projects.

“Platinum High Life Tours will serve the discerning cannabis tourist, with custom itineraries around the world, five-star accommodations, fine-dining and more,” the company said in a statement.

The first itinerary will be to Jamaica, the spiritual home of cannabis, which will include “exclusive plantation tours and cannabis dining experiences”.

The announcement comes just 10 days after ML Capital Group acquired a 25% stake in Colorado Highlife Tours, the US-based cannabis tourism company.

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