• NEWS
    • SUBSCRIBE
    • ADVERTISE WITH US
  • EVENTS
    • THIRSTY THURSDAY
      • ABOUT US
      • HOW TO JOIN
      • RSVP PORTAL
      • EVENT PHOTO/VIDEO
    • VIDEOS
    • PHOTOS
    • COMPETITIONS
    • TRAINING
    • CONFERENCES
  • JOBS
    • SEARCH FOR JOBS
    • POST A JOB
  • EVERYTHING BRAND TD
    • ABOUT BRAND TD
    • ADVERTISE WITH US
    • WHAT IS NATIVE CONTENT
    • EXECUTIVE TEAM
      • Gary (Founder/CEO)
      • Chris (GM & Managing Editor)
      • Mali (Finance Mgr)
    • CONTENT TEAM
      • Kristin (Senior Editor)
      • Kanchan (Editor)
    • SALES TEAM
      • Gary (CEO)
      • Chris (GM & Managing Editor)
      • Anthony (Regional Sales-APAC)
      • Martin C (BDM-Asia)
      • Maxine (BDM-UK)
    • EVENTS TEAM
      • Marc (Director)
      • Suwapa (Events Mgr)
  • SELF SERVICE
    • 2024 Media Kit
    • 2024 Events Kit
    • Submit Press Release
    • Self Service portal
    • Upload your Travel Blog

Travel Daily Travel Daily - Informing, connecting and developing the world’s travel industry professionals.

  • MARKETS/SECTORS
  • FEATURES
    • Partner Articles
      • Airlines / Airports
      • Car Rental
      • Conferences
      • Cruising (Ocean)
      • Cruising (River)
      • Destination Management (DMC)
      • GDS / CRS
      • Hotels & Resorts
      • Hotel Management Company
      • Hotel Technology
      • HR / Appointments
      • Insurance
      • Meetings, Incentives, Conferencing, Exhibitions (MICE)
      • Travel Agents (all)
      • Travel Technology
      • Tourism Boards
    • Interviews
    • Industry appointments
    • Podcasts – Features
    • Guest Writers
    • PR Newswire
  • TRAVEL GUIDES
    • Destination NaJomtien BanAmphur BangSaray *NEW*
    • จุดหมายปลายทาง นาจอมเทียน หาดบ้านอำเภอ บางเสร่ *NEW*
    • South Australia Rewards Wonders *NEW*
    • Ponant Yacht Cruises and Expeditions
    • Encore Tickets (Chinese Guide)
    • Affordable Luxury in Thailand by Centara Hotels
    • Rising Above the Oridinary by Conrad Bangkok
    • The Best of Thailand
  • IWTA SERIES
    • Who is IWTA
    • Recommend Someone
    • Recommend yourself
    • Meet our featured leaders
      • Australia
      • Cambodia
      • China
      • Hong Kong
      • India
      • Indonesia
      • Japan
      • Laos
      • Malaysia
      • Philippines
      • Singapore
      • Thailand
      • Vietnam
  • IWTA Awards
Travel Daily Media
GlobalSpecial ReportsAir

20 trend reports in 1: What travel will look like in 2019

By Kristin Mariano On Dec 31, 2018
TD Editor
Share

As you were stuffing your faces with the last morsels of Christmas leftovers, I was reading all the travel trends reports sent to TD – 20, to be precise.

Nearly everyone is sharing reports that aim to predict what the travel industry will look like in the future, based on the pertinent data they have collected the past year. So TD has a special New Year’s gift — the lord of all trends reports to keep you on top of your game in 2019 and to give you a 360-degree view of the future of travel.

Aviation

Spacious savings

According to Skyscanner, passengers will be booking business class and premium economy more often as both saw a growth of 62% and 46% respectively thanks to lower fares. Virtuoso claims that luxury travellers favour airlines with state-of-the-art business and first-class cabins.

Moreover, VIP airport arrivals that whisk travellers through customs and immigration are growing in demand. Requests for private air transfers are on the rise.

Travellers are increasingly using mobile devices to book flights and travel. Skyscanner saw a spike of up to 3.5% in mobile use last year. In most Asian countries, booking and paying on mobile devices are becoming the norm; therefore, it will be beneficial for airlines to reinforce their mobile presence.

Brand USA predicts that airlines will continue to strengthen existing routes while adding a few more but, more importantly, low-cost carriers will offer more long-haul flights making it more accessible to more people.

Airlines = OTAs?

We talked about NDC a lot in 2018 and saw its fruition when Qantas welcomed Corporate Travel Management (CTM) in its NDC-fied booking platform. According to FCM Solutions, 2019 is also the year when we will see a major focus on distribution as NDC becomes more of a reality.

In relation to NDC, more airlines are moving towards the hotel intermediary space – and in some cases even tour operator space – to increase revenues, Hotelbeds predicts.

Over the last few years, the company has seen a trend for airlines approaching to start selling hotel accommodation on their website, they added. As airlines look to diversify their revenue sources and increase their margins, the opportunity to cross-sell a loyal customer a hotel room offers potentially more profit than the flight itself.

Hotelbeds also added that we are seeing more airlines wanting to go a step further and actually become a tour operator– offering a complete package to customers by giving them a combination of a flight and hotel.

Hospitality

LTI - Luxury Travel Intelligence

Unconventional accommodation

Experiential travellers are craving to stay in unconventional accommodations, Virtuoso noted.

A UK-based hotel PR firm also added that hotels will be bringing the great outdoors inside the hotel by increasing  the number of all-season terraces, showcasing gorgeous indoor plants and panoramic views. This trend will help guests to enjoy the great outdoors from the luxury and comfort of their rooms, creating memorable experiences that highlight natural beauty.

Booking.com said that people want to explore uncharted territories, such as accommodation under the sea as well as in space. The more unconventional it is, the better it looks on social media.

Airbnb slowdown

After we witnessed the exponential growth of the alternative accommodation sector, this year has seen a massive slowdown in growth and that will continue next year, according to the Hotelbeds report. The likes of Airbnb are still growing well, of course, but nothing like before.

Perhaps explains why Airbnb is expanding into other areas, such as cross-selling ancillaries or ‘Experiences’. They are realising that ultimately they are intermediaries – just another sales platform – and in that respect, they are becoming more like OTAs.

As alternative accommodation is declining, Brand USA predicts that we can expect more luxury hotel openings. In line with this, service will become the key differentiator for hotels, not price – helped by technological innovation.

However, we may see the sharing economy as one of the major new options in corporate travel. Based on Airbnb’s report, the company has seen a huge number of business travellers using Airbnb for Work in 2018.

Sustainable practices

We have seen many hotels adopting sustainable practices this year, such as banning single-use plastics in the property as well as participating in environmental clean-ups. According to WATG, as the sharing and resale economy grows apace and we increasingly reject the built-in obsolescence of so much of what we buy, product designers are reassessing product lifespans.

Therefore, 2019 will see the first refurbishment strategy where 100% of the design is built upon repurposed and recycled furniture and fittings.

Tech

Seamless solutions

Booking.com, FOX PR, and CLIA all agree that frictionless travel is the next main goal of the industry and technology plays a big part in this. Travellers love the idea of keyless room-access, robotic concierge, and personalised travel tips.

We have seen initial steps towards these, with hotels adopting smart technology in their rooms and use of AI and robots in processing inquiries, check-in, and check-out. Travellers also rely increasingly on AI and voice search when buying travel.

Meanwhile, highly personalised itineraries, amenities and individually curated experiences are increasingly in demand. Short-form, hyper-relevant and individualised content, which can be integrated into a traveller’s feed, is also becoming the norm.

Social media’s influence

Instagram makes travellers look for the most captivating backdrops and CLIA claims that Instagram is a force in cruise too. As more cruise tours offer WiFi connectivity onboard, passengers are filling their feeds with experiences both onboard and on land destinations.

For APAC travellers, Skyscanner reveals that social media comes second only to word of mouth for source of inspiration.

Cybersecurity

2018 saw numerous cloud cybersecurity incidents due to lack of security fundamentals. According to Palo Alto Networks, travel companies will augment their security to prevent similar events and to manage risks.

Moreover, we may finally see companies and executives being penalised when they do not take GDPR seriously. This will be alongside the implementation of the NIS Directive, the EU Cybersecurity Act and the US Cloud Act.

Cruise

CLIA revealed some interesting insights into the cruise sector in 2019. The report claimed that 30 million passengers are expected to go on a cruise next year. 18 new ships are scheduled to debut in 2019. Below are some of the highlights of the report:

  • Cruise companies now offer total wellness offering to relieve stress. These are in the form of restorative spa experiences, healthy menu choices, and fitness equipment
  • Travellers are setting sights on destinations that were previously out of reach – some are accessible only by cruise, such as the Galapagos and Antarctica. Bucket lists have become more goal-oriented and cruise lines are aiming to meet these demands
  • Gen Z is set to be the largest consumer of travel in 2020 and they prefer experiences over material things. The appeal of multiple destinations and unique experiences are attracting this generation of experiential travellers
  • Off-peak season adventures are also rising in popularity. Cruise offers once-in-a-lifetime experiences even during colder months

Tourism

Hot destination: Turkey

Skyscanner, FOX PR, ABTA and Kayak expressed travellers’ sudden interest in Turkey and claimed that it will be one of the hottest destinations next year. Skyscanner and Kayak both saw an increase in demand on flights to Turkey. Kayak saw a 60% jump on UK travellers booking flights, while Skyscanner observed 35% increase of APAC traveller bookings.

Meanwhile, Japan remains as the top destination in APAC region with three of its cities made it to the top 10, according to Skyscanner. For UK travellers, New York remains the number one holiday destination.

Luxury and experiential travel agency Virtuoso, on the other hand, places Italy on top of many rankings, such as: top global destination, top millennial destination, top family destination and top honeymoon destination.

Rise of female and solo travellers

2019 is expected to see an increase in the number of solo and women travellers, says CLIA, TAXIDIO, WATG and Brand USA. More travellers will be travelling outside their comfort zones. Women will go on high-octane adventures, including women-only journeys that empower and provide an opportunity to develop new skills and passions.

A 2018 survey of US women identified that 73% of women felt that travel makes them stronger. Now, 75% of cultural, adventure and nature travellers are female.

Meanwhile, there will be a rise in epic adventures and solo travel. As many of us opt for ever more localised experiences, millennials and luxury consumers are swapping holidays in popular destinations for trips to unexpected, unexplored and difficult to get to locations.

30% of high-earning travellers have admitted that they are travelling alone to be alone, so there is no surprise that the requests for helipads have been on the rise by 86% in the last year. 32% of travellers are now stating private beaches are a must for their holiday next year.

Thanks to sharing economy, people will embark on sharecations. GTC Travel Group claims that group travel for next year is geared around education. GTC Travel Group saw a rise in student group travel to China and South Africa of up to 30% and 15% growth, respectively. More British students are eager to learn Mandarin.

Experiences

Bespoke experiences are still king

Travellers will continue to seek new and authentic experiences, going beyond sightseeing. Bucket lists will continue to become more goal-oriented.

There is a strong desire to live like a local, and luxury increasingly represents authentic experiences. While unique experiences remain a priority, travellers also want to ensure that they can travel in safety, regardless of their gender, ethnicity or sexual orientation.

Driven by social media content, travellers are craving unconventional and dazzling Instagram moments, says WATG.

From private dinners with influential local figures to obscure local festivals and events in breathtaking locations, the creation of the ‘one-of-a-kind’ moments will have strong resonance in the year ahead. Celebration travel will grow at a rapid pace and become stronger and more innovative in content.

Conscious travel

According to Booking.com, 2019 will see more conscious travellers roam the world as 49% feel social issues in possible travel destinations are of real importance when choosing where to go and 58% choose not to go to a destination if they feel it negatively impacts the people who live there.

Millennials and Gen Z travellers will look for sustainable experiences in their destination as 86% of global travellers say that they would be willing to spend some time on activities that offset the environmental impact of their stay.

ABTA, CLIA, FOX PR, WATG and Stay One Degree all agree that now, the majority strive to be a responsible traveller. A key topic for the year ahead will be how to maximise economic benefits while managing environmental and social downsides everywhere from Maya Bay in Thailand to the Everglades National Park in Florida; this is a global dilemma.

Even the top 1% is more charitable. 16% of luxury travellers said that the environment is a top concern for them. Bookings for ethical and eco-friendly escapes are predicted to rise by 70% within the network that has an emphasis on properties with natural energy and locally-sourced produce.

In addition, there is a rise in people’s desire to learn something while away, as well as an increase in volunteering and skills-based vacations across generations as 56% of global travellers agree travelling has taught them invaluable life skills.

Even for luxury travellers, Stay One Degree reports that 21% said that the most important factor to booking a trip is if they are able to learn a new skill whilst on holiday. Luxury travellers value their time and are looking to make full use of their time off from work and their everyday tasks. Many want to return from their trips with something priceless and enriching to their life.

The report adds that 33% of luxury travellers are actively seeking out food-specific destinations with access well respected Michelin-starred restaurants, local produce markets and nearby culinary courses.

65% of high-earners said that it will be necessary to have a personal chef to stay at their holiday homes for the duration of their stay with many of them wanting to receive lessons during their stay. The rise in culinary travel also sees a vast number of people travelling for beverage-based experiences unavailable in their hometowns or countries.

Sweat crawl replaces pub crawl

In the past, we used to enjoy pub crawls. Now, travellers are gym-hopping. How the world has changed…

FOX PR reports that 2019 will be all about fitness with ‘sweat crawls’ and mobile workouts.

30% of luxury travellers have said that mindfulness and well-being activities are their main priority when booking their next holiday. The obvious yoga retreat option remains popular; however, holiday homeowners are noticing in-depth spiritual guidance and self-discovery treatments are becoming necessary to secure bookings.

Even in hotels and cruise ships, restorative experiences are becoming more popular and spa and gym are normal amenities.

Bite-sized travel

Several reports claim that travellers go on much shorter holidays– an average of three days. Shorter trips should not mean less fun; travellers are squeezing curated travel itineraries into shorter timeframes.

According to Skyscanner, APAC travellers are notorious in this field due to several factors, while Westerners go on much longer holidays – an average of seven to 10 days.

One of the driving forces in bite-sized travel is the rise of bleisure. Business travellers combine business and leisure; therefore, they often extend their business trip to accommodate a few days of personal activities.

Brand USALodging EconometricsGTC Travel GroupSkyscannerandBeyondPalo Alto NetworksHotelBedsstay one degree
Share
You might also like
Associations

ABTA reveals plans for engagement with MPs and candidates at party conferences

Consumer

Indians want to travel this festive season: Kayak

Features

Booking.com chooses GIATA as one of its first providers for photo management

Sports Tourism

Booking.com partners with Indian cricket team captain Rohit Sharma as Global Brand…

Prev Next

Comments are closed.

POPULAR STORIES

Ticket booking opens for World Travel Market London as the…

Discover NSRCC’s Brand new golf course at its exclusive Open…

Rapid growth of vacation rentals bookings in Asia is…

Travelex completes £90m refinancing deal to, fuel the next…

Prev Next 1 of 6,469

PARTNER CONTENT

  • Embark on the ultimate Arctic and Antarctic cruises with Albatros Expeditions

    Read More...
  • Experience comfort and style in new BWH Hotels in Thailand and Japan

    Read More...
  • Embark on a journey of a lifetime: Silversea’s World Cruise 2024 – Far East-West

    Read More...
  • Carlton Hotel Bangkok Sukhumvit: Elevate your Bangkok experience

    Read More...
  • Elevate your event with Bali Dynasty Resort’s meeting package

    Read More...
  • Silversea’s Gems and Icons 2025 Summer: 5 reasons why you should join the cruise

    Read More...
  • Monaco: A Prestigious MICE Destination Like Nowhere Else

    Read More...
STAY UPDATED WITH THE LATEST TRAVEL NEWS, JOBS & EVENTS!
Join over 180,000 travel agents, professionals and executives subscribed to our daily newsletter.
You can unsubscribe at any time
Search
MENU
  • News
  • Events
  • Jobs
  • Subscribe

MARKETS

  • Asia
  • Australia
  • New Zealand
  • India
  • Middle East
  • UK & Europe
  • USA

SECTOR

  • Airlines
  • Airports
  • Cruise
  • Hospitality
  • HR & Careers
  • Luxury Travel
  • MICE (Meetings, Incentives, Conferencing, Exhibitions)
  • Travel Tech
  • Tourism
  • Travel Agents
About
  • BOOK A SALES CALL
  • About TD (Travel Daily Media)
  • Advertise with Us
  • Privacy Policy
  • Terms of Use
© 2023 - Travel Daily Media. All Rights Reserved.
Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time
Close

Welcome, Login to your account.

Forget password?

Sign in with Google

Powered by wp-glogin.com

No account? Sign Up
Sign in

Recover your password.

A password will be e-mailed to you.

CREATE A NEW PROFILE
SIGN IN TO EXISTING PROFILE
back

LOG IN

Welcome back, Log in to your account.

Continue with Facebook
Continue with Google
Continue with Twitter
Continue with LinkedIn

OR
Log in using your email
Forgot password?
back

Recover your password.

back

SIGN UP FOR FREE

(New User)

Be part of our community of seasoned travel and hospitality industry professionals from all over the world.

I want to
Only letters and numbers are allowed
Please enter a valid email address
Must be between 6-8 characters
Must be the same with Password
  • LOGIN / SIGN UP
  • NEWS
    • MARKETS
      • Asia
      • China
      • Pacific
      • India
      • Middle East
      • UK & Europe
      • USA & Canada
    • SECTORS
      • Airlines
      • Airports
      • Cruise
      • Hospitality
      • HR & Careers
      • Luxury Travel
      • MICE (Meetings, Incentives, Conferencing, Exhibitions)
      • Travel Tech
      • Tourism
      • Travel Agents
    • FEATURES
      • Partner articles
        • Airlines / Airports
        • Car Rental
        • Conferences
        • Cruising (Ocean)
        • Cruising (River)
        • Destination Management (DMC)
        • GDS / CRS
        • Hotels & Resorts
        • Hotel Management Company
        • Hotel Technology
        • HR / Appointments
        • Insurance
        • Meetings, Incentives, Conferencing, Exhibitions (MICE)
        • Travel Agents (all)
        • Travel Technology
        • Tourism Boards
      • Interviews
      • Industry appointments
      • Travel Bloggers
      • Podcasts – Features
  • EVENTS
    • Thirsty Thursday
      • About us
      • How to join
      • RSVP Portal
      • Event Photos/Videos
    • Photos
    • Videos
    • Webinars
    • Competitions
    • Conferences
  • JOBS
    • Search for Jobs
    • Post a Job
  • TRAVEL GUIDES
    • Destination NaJomtien BanAmphur BangSaray *NEW*
    • จุดหมายปลายทาง นาจอมเทียน หาดบ้านอำเภอ บางเสร่ *NEW*
    • South Australia Reward Wonders *NEW*
    • Ponant Yacht Cruises and Expeditions
    • Encore Tickets (Chinese Guide)
    • Affordable Luxury in Thailand by Centara Hotels
    • Rising Above the Oridinary by Conrad Bangkok
    • The Best of Thailand
  • IWTA SERIES
    • Who is IWTA
    • Meet our featured leaders
      • Australia
      • Cambodia
      • China
      • Hong Kong
      • India
      • Indonesia
      • Japan
      • Laos
      • Malaysia
      • Philippines
      • Singapore
      • Thailand
      • Vietnam
    • Recommend Someone
    • Recommend yourself
  • IWTA AWARDS
    • Awards site