Norwegian Cruise line holdings’ new ‘experiences at sea’ division

TD Editor

Norwegian Cruise Line Holdings announced  “Experiences at Sea,” the union of Sixthman Festivals at Sea, a subsidiary of NCL, and the Company’s Charters, Meetings and Incentives (“CM&I”) division, will host 13 consecutive events over 66 nights in Spring 2023 showcasing the Company’s dedication to providing one of a kind, immersive adventures at sea for a range of passionate affinity communities.

The newly formed “Experiences at Sea” brand will leverage Sixthman’s 21 years of experience from producing over 160 charters focused on creating immersive experiences along with the expertise of the Company’s CM&I team to further serve the Company’s corporate, incentive and affinity-focused clients across all three of its award-winning brands: Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises. The division aims to bring guests together to enjoy highly curated, elevated cruise experiences with an emphasis on community, connection and journeys that create memories that last a lifetime.

“As we kick off 2023, we are thrilled to be collaborating with our expansive roster of artists and NCL client partners with a record-breaking 13 back-to-back immersive festival-at-sea cruises aboard Norwegian Pearl, bringing guests from an array of like-minded communities together to experience one-of-a-kind vacations alongside their favourite artists, athletes, actors, comedians and others within their lifestyle,” said Anthony Diaz, CEO of Sixthman and SVP of Charters, Meetings and Incentives for Norwegian Cruise Line Holdings Ltd. “Powered by all that the “Experiences at Sea” unit provides, we are committed to going above and beyond to shatter the expectations of what a vacation can be. It’s been so rewarding being a part of setting the stage for guests to be able to get away to get together!”

The Company’s CM&I team is already being recognized for creating custom experiences for their clients by winning both the Prevue Visionary and Northstar Stella Awards for “Best Events and Meetings at Sea” for 2022.

The Company launches this new division with the platform of various offerings, including a collaboration with Infinity Sports & Events to offer its first charter experience in Europe in celebration of the Rugby World Cup 2023. It will provide travellers with a series of bespoke cruise packages ranging from 1- to 10-nights for the games between 8th September and 16th October 2023 aboard NCL’s award-winning ship, Norwegian Epic. Guests on board will enjoy guaranteed official match tickets to a selection of games played in Marseille, Nice, Bordeaux and Nantes, allowing them to catch all the on-field action while some packages allow for exploring the jewels of the Mediterranean, as well as exclusive rugby fan-zone experiences back on board

To further grow its business outside of the United States, Canada and Mexico, “Experiences at Sea” has enhanced its team roster with two new Europe-based roles. Based in Southampton, United Kingdom, Sabrina Greca is assuming the newly created role of International Senior Corporate Sales Manager overseeing the CM&I business development in Europe, Middle East, Africa, Asia-Pacific and Latin America. Jake Leighton Pope has joined the Sixthman team as Senior Director of Event Development based in London to explore new festival at sea concepts in Europe.

From wrestling to nurses, comedic internet influencers, the LGTBQIA+ community and music genres such as Rock, Americana, Country, Pop, Electronic Dance and Blues, and so much more, Norwegian Pearl will serve as host to this record-breaking number of back-to-back theme cruises from 20th January to 27th March 2023.  Voyages will sail from Miami calling to a variety of Caribbean islands, including the Company’s stunning private destinations of Great Stirrup Cay in the Bahamas and Harvest Caye in Belize.





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