Novotel taps ‘Calm’ to promote global health and wellbeing
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Calm, an app for sleep, meditation and relaxation, together with Novotel Hotels, announced a multi-year global partnership to help hotel guests achieve inner calm and enjoy a more restful travel experience.
The partnership emphasises the vital role of sleep, mindfulness and self-care while travelling. Beginning in January 2020 at Novotel locations in the United Kingdom, the partnership with Calm will be introduced at more than 530 hotels across 60 countries throughout the year.
As part of Novotel’s ‘Time is on Your Side’ campaign, which enables travellers to discover relaxing moments, disconnect from their busy lives and connect more deeply with friends, colleagues and family, guests will experience the positive benefits of Calm – including guided meditations, atmospheric music, nature soundscapes, and over 150 Sleep Stories – all of which are designed specifically to instil a calmer mindset.
As an added benefit, guests checking into a Novotel Executive Room will receive a complimentary 60-day Calm Premium subscription (worth RRP USD 29.98 / GBP 26.98 / EUR 31.98).
“To unwind and enjoy a sense of calm and wellbeing”
“At Novotel, we invite our guests to unwind and enjoy a sense of calm and wellbeing while staying at our hotels,” said Nadege Keryhuel, vice president of the Novotel Brand.
“Travelling often takes people out of their usual comfort zones and so we feel it is vitally important to help our guests regain that comfort through mindfulness and relaxing environments. We are thrilled to partner with Calm to boost our efforts in this regard and look forward to seeing the benefits it will bring to our guests’ overall health and wellbeing.”
To celebrate its partnership with Novotel, Calm is releasing a new Sleep Story called “Nightfall”, narrated by award-winning actress Eva Green.
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