• NEWS
    • SUBSCRIBE TO TD
    • ADVERTISE WITH US
  • EVENTS
    • THIRSTY THURSDAY
      • RSVP PORTAL
    • VIDEOS
    • PHOTOS
    • COMPETITIONS
    • TRAINING
    • CONFERENCES
  • JOBS
    • SEARCH FOR JOBS
    • POST A JOB
  • EVERYTHING TD
    • About TD (Travel Daily Media)
    • Advertise with TD
    • What is Native Content?
    • Executive team
      • Gary (Founder/CEO)
      • Chris (GM & Managing Editor)
      • Mali (Finance Mgr)
    • Content team
      • Kristin (Senior Editor)
      • Kanchan (Editor)
    • Sales team
      • Anthony (Regional Director-APAC)
      • Paul A (BDM-Asia)
      • Martin (BDM-Asia)
      • Paul M (BDM-Bangkok)
    • Events team
      • June (Director)
      • Arlene (Snr Events Mgr)
      • Krystal (Attendee Relations)
      • Zy (Snr Sales Mgr)
      • Mary (Snr Sales Mgr)
      • Arjay (Snr Sales Exec)
  • SELF SERVICE
    • 2023 TD Media Kit
    • Submit Press Release
    • Self Service portal
    • Upload your Travel Blog

Travel Daily Travel Daily - Informing, connecting and developing the world’s travel industry professionals.

  • MARKETS/SECTORS
  • FEATURES
    • Partner Articles
      • Airlines / Airports
      • Car Rental
      • Conferences
      • Cruising (Ocean)
      • Cruising (River)
      • Destination Management (DMC)
      • GDS / CRS
      • Hotels & Resorts
      • Hotel Management Company
      • Hotel Technology
      • HR / Appointments
      • Insurance
      • Meetings, Incentives, Conferencing, Exhibitions (MICE)
      • Travel Agents (all)
      • Travel Technology
      • Tourism Boards
    • Interviews
    • Industry appointments
    • Laugh of the day
    • Travel Bloggers
    • Podcasts – Features
    • Podcasts – Daily News
    • Mergers & Acquisition
      • Investor/Buyer wanted
      • Business for sale
      • M&A News
  • TRAVEL GUIDES
    • Destination NaJomtien BanAmphur BangSaray *NEW*
    • จุดหมายปลายทาง นาจอมเทียน หาดบ้านอำเภอ บางเสร่ *NEW*
    • South Australia Rewards Wonders *NEW*
    • Ponant Yacht Cruises and Expeditions
    • Encore Tickets (Chinese Guide)
    • Affordable Luxury in Thailand by Centara Hotels
    • Rising Above the Oridinary by Conrad Bangkok
    • The Best of Thailand
  • IWTA SERIES
    • Who is IWTA
    • Meet our featured leaders
    • Refer Someone
    • Refer yourself
  • IWTA AWARDS
    • Awards site
    • Nominate
    • Buy tickets
    • Sponsor
Travel Daily
OTAs & Tour OperatorsUK

Olympic Holidays launches Peak campaign

By Jill Sayles On Dec 18, 2017
Guest Contributor

Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly

21
Share

Olympic Holidays has launched “My Olympic Island,” advertising campaign which will run until mid-March next year.

The national and regionally-focussed campaign represents the operator’s largest expenditure and reach, of a single campaign in its 50 year history.

It is a multi-platform strategy which includes out-of-home activity in regional cities and regionalised personal individual ads, for the first time.

These new strands sit alongside press advertising, digital, direct mail and working in partnership with travel agents.

The “My Olympic Island” campaign is running nationally, with a regional focus on key airport departure areas for Olympic Holidays; including Scotland, the north, central, south-east and south-west parts of the UK, plus Northern Ireland.

It will reach 70% of the population 12 times and includes the call to action “or contact your local travel agent” in all regional ads.

Head of marketing and digital, Carl Catterall, said: “This campaign, like our two previous turn-of-year campaigns, has been created and executed by the in-house team.

“It celebrates the 50-year heritage of the Olympic Holidays brand, and on the relationships built, over multiple generations, with our customers. The “My Olympic Island” creative is based on six characters’ own stories of ‘their’ Olympic island, created to inspire consumers to find their perfect island holiday match with the help of our experienced team.”

The campaign builds on the previous two years’ peak activity which both doubled the awareness of the brand in the wider market, and this year’s campaign is aimed at continuing that growth.

Catterall continued: “The interest from customers and agents alike has shown that the peak booking season isn’t just a short-lived campaign, but provides a springboard that resonates throughout the whole of the first half of the year and beyond.”

www.olympicholidays.com

Olympic Holidays
21
Share
You might also like
Weddings & Honeymoon

Olympic Holidays launch ‘Weddings in the Sun’ brochure

OTAs & Tour Operators

“Provocative and cheeky”: Olympic Holidays launches turn of year campaign

OTAs & Tour Operators

Olympic Holidays expands winter offering in Cyprus

Appointments

Olympic Holidays makes new team appointments

Prev Next
Leave A Reply

Your email address will not be published.

POPULAR STORIES

Oceanwide Expeditions Partners with the Polar Tourism Guides…

Chef Alexis Gauthier launches a vegan fine-dining experience…

New first minister should ‘reset and repair’ relationship…

Gora Kadan to open second Japanese Luxury Resort in Mt. Fuji…

Prev Next 1 of 5,563

PARTNER CONTENT

  • The Gem of the East: Rayong Marriott Resort & Spa is the idyllic getaway near Bangkok

    Read More...
  • There is no destination like it: Experience Rottnest Island with Rottnest Express

    Read More...
  • Calling for nominees: TD IWTA to honour inspiring women in a prestigious award ceremony

    Read More...
  • The time to Get Modern is now

    Read More...
  • 5 ways Sabre reduces turbulence as NDC takes off

    Read More...
  • 5 reasons why you should stay in the newly-renovated Le Méridien Bangkok

    Read More...
  • Discover the excellent MICE offerings of Bali Dynasty Resort

    Read More...
  • 137 Pillars Suites & Residences Bangkok: The perfect destination for a remote work experience in the Thai capital

    Read More...
  • Discover luxury and convenience at Ascott Thonglor Bangkok

    Read More...
  • 5 reasons why Crowne Plaza Sydney Coogee Beach is the perfect family-friendly beachfront getaway

    Read More...
  • Embark on an immersive experience at the relaunched Melbourne Skydeck

    Read More...
  • Discover the wonders of Queensland with this fantastic tool for travel trade partners

    Read More...
  • Japan Airlines’ Special Inflight Meal Offerings Cater to Three Overlooked Groups of Passengers

    Read More...
  • Why Japan Airlines’ Meals Are Ideal For Those With Dietary Restrictions

    Read More...
  • Vegan Travelers are Covered with Japan Airlines’ Expansive Inflight Menu Offerings

    Read More...
STAY UPDATED WITH THE LATEST TRAVEL NEWS, JOBS & EVENTS!
Join over 180,000 travel agents, professionals and executives subscribed to our daily newsletter.
You can unsubscribe at any time
Search
MENU
  • News
  • Events
  • Jobs
  • Subscribe

MARKETS

  • Asia
  • Australia
  • New Zealand
  • India
  • Middle East
  • UK & Europe
  • USA

SECTOR

  • Airlines
  • Airports
  • Cruise
  • Hospitality
  • HR & Careers
  • Luxury Travel
  • MICE (Meetings, Incentives, Conferencing, Exhibitions)
  • Travel Tech
  • Tourism
  • Travel Agents
About
  • BOOK A SALES CALL
  • About TD (Travel Daily Media)
  • Advertise with Us
  • Privacy Policy
  • Terms of Use
© 2023 - Travel Daily. All Rights Reserved.
Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time
Close

Welcome, Login to your account.

Forget password?

Sign in with Google

No account? Sign Up
Sign in

Recover your password.

A password will be e-mailed to you.

CREATE A NEW PROFILE
SIGN IN TO EXISTING PROFILE
back

LOG IN

Welcome back, Log in to your account.

Continue with Facebook
Continue with Google
Continue with Twitter
Continue with LinkedIn

OR
Log in using your email
Forgot password?
back

Recover your password.

back

SIGN UP FOR FREE

(New User)

Be part of our community of seasoned travel and hospitality industry professionals from all over the world.

I want to
Only letters and numbers are allowed
Please enter a valid email address
Must be between 6-8 characters
Must be the same with Password
  • LOGIN / SIGN UP
  • NEWS
    • MARKETS
      • Asia
      • China
      • Pacific
      • India
      • Middle East
      • UK & Europe
      • USA & Canada
    • SECTORS
      • Airlines
      • Airports
      • Cruise
      • Hospitality
      • HR & Careers
      • Luxury Travel
      • MICE (Meetings, Incentives, Conferencing, Exhibitions)
      • Travel Tech
      • Tourism
      • Travel Agents
    • FEATURES
      • Partner articles
        • Airlines / Airports
        • Car Rental
        • Conferences
        • Cruising (Ocean)
        • Cruising (River)
        • Destination Management (DMC)
        • GDS / CRS
        • Hotels & Resorts
        • Hotel Management Company
        • Hotel Technology
        • HR / Appointments
        • Insurance
        • Meetings, Incentives, Conferencing, Exhibitions (MICE)
        • Travel Agents (all)
        • Travel Technology
        • Tourism Boards
      • Interviews
      • Industry appointments
      • Travel Bloggers
      • Podcasts – Features
      • Mergers & Acquisition
        • Buyers/Investors wanted
        • Business for sale
        • News
  • EVENTS
    • Thirsty Thursday
      • RSVP Portal
    • Photos
    • Videos
    • Webinars
    • Competitions
    • Conferences
  • JOBS
    • Search for Jobs
    • Post a Job
  • TRAVEL GUIDES
    • Destination NaJomtien BanAmphur BangSaray *NEW*
    • จุดหมายปลายทาง นาจอมเทียน หาดบ้านอำเภอ บางเสร่ *NEW*
    • South Australia Reward Wonders *NEW*
    • Ponant Yacht Cruises and Expeditions
    • Encore Tickets (Chinese Guide)
    • Affordable Luxury in Thailand by Centara Hotels
    • Rising Above the Oridinary by Conrad Bangkok
    • The Best of Thailand
  • IWTA SERIES
    • Who is IWTA
    • Meet our featured leaders
    • Refer Someone
    • Refer yourself
  • IWTA AWARDS
    • Awards site
    • Nominate
    • Buy Tickets
    • Sponsor