The company was honoured for its KrisFlyer Cruise platform, which extends airline loyalty benefits to cruise holidays.
Our Vacation Centre SG Pte Ltd, part of arrivia International Operations, has received the Affinity & Collaboration of the Year - Singapore accolade at the Travel Daily Media Travel Trade Excellence Awards 2026 - Asia for KrisFlyer Cruise, a platform powered by arrivia that brings cruise bookings into Singapore Airlines’ KrisFlyer loyalty programme.
The collaboration gives KrisFlyer members more opportunities to make use of their miles, whilst opening up a wider range of holiday options. Through the platform, members can earn miles on eligible cruise bookings or redeem them towards their next cruise.
Bringing cruise holidays into the loyalty experience
KrisFlyer Cruise combines the airline loyalty programme’s established member base with arrivia’s cruise inventory, booking technology, and industry expertise. Members can browse cruises from more than 40 cruise lines, with tens of thousands of itineraries available worldwide.
The platform offers multiple ways to use KrisFlyer miles. Members earn miles on eligible cruise fares and can redeem miles towards bookings, with redemptions available from a low starting threshold. They can also combine miles and cash, which gives them greater flexibility in planning and paying for their holidays.
Powered by arrivia’s white-label technology and booking infrastructure, KrisFlyer Cruise delivers a branded booking experience within the KrisFlyer ecosystem.
Furthermore, the partnership brings complementary benefits to both organisations. KrisFlyer broadens the relevance of its loyalty currency by adding cruise travel to its range of redemption options, creating new opportunities to engage members. Meanwhile, arrivia brings its cruise expertise and global inventory to an established travel loyalty programme, extending the reach of its booking capabilities.
The collaboration extends beyond the booking platform. Coordinated marketing initiatives, targeted member communications, and cruise promotions help introduce members to available itineraries and encourage them to explore cruise travel.
The recognition highlights Our Vacation Centre SG Pte Ltd’s contribution to a partnership that expands the possibilities of travel loyalty. With cruise holidays now part of the KrisFlyer experience, members have more flexibility to turn their miles into new travel experiences, whilst both partners can build on the opportunities created by a connected travel proposition.
The Travel Daily Media Travel Trade Excellence Awards - Asia stands as the premier awards programme in the Asia Pacific region, dedicated to recognising the pinnacle of excellence within the travel industry. This prestigious event honours the very best in hotels, airlines, airports, cruise lines, tour operators, travel agencies, booking platforms, and travel technology.
The Travel Daily Media Travel Trade Excellence Awards 2026 - Asia is presented by Travel Daily Media Magazine. To view the full list of winners, click here. For more information on the awards programme, you may contact Danica Avila at +65 3158 1386 or [email protected].
