Outletcity Metzingen is set to captivate visitors this summer with a series of football-themed activities, family-friendly events, and exclusive shopping experiences. Running from 22 May to 18 July 2026, the "World Cup Summer" campaign promises to enhance the destination's reputation as a premier shopping and lifestyle hub in Europe.
The campaign's centrepiece, "Your Stage, Your Show", invites guests to participate in open-air football matches at the Outletcity Court, Lindenplatz. Visitors can reserve 90-minute slots for this unique experience. Additionally, the BOLZBOX offers an interactive table football experience for all ages, whilst a giant football installation by Adidas provides perfect photo opportunities.
Families can enjoy dedicated children's activities on 4 July and 11 July, featuring face painting and glitter tattoos. Professional football freestylers will perform live shows on 27 June and 11 July across various locations, including Lindenplatz and Hugo Boss Square.
Complementing the football festivities, the VfB Fan Sale will run from 1 June to 27 June 2026, offering up to 80% off selected merchandise. This sale coincides with the excitement surrounding the 2026 FIFA World Cup, providing fans with a chance to combine shopping with team spirit.
Outletcity Metzingen will also host Midnight Shopping events on 26 June and 28 August, with stores open until midnight. Special Shopping Days from 31 July to 1 August and Sunday Shopping on 12 July offer extended hours and exclusive deals.
Further enhancing its retail offerings, Outletcity Metzingen has welcomed Canadian brand Moose Knuckles, known for its high-quality outerwear. With these diverse attractions, Outletcity Metzingen promises an unforgettable summer for visitors
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