Palladium Hotels & Resorts is rebranding its adults-only luxury resorts known as The Royal Suites by Palladium to TRS Hotels.
The rebrand includes a fresh look on property as well as an updated marketing campaign & logo.
TRS Hotels will become independent of Grand Palladium Hotels & Resorts.
TRS Hotels’ revamp will include an increase in staff and a training program along with upscale amenities like guestrooms with swim-up rooms, dinner-and-a-show-themed restaurants and beach clubs to highlight this elevated concept.
The evolved TRS Hotels brand is designed for those looking for the ultimate adults-only experience, customised service and attention from all levels of staff.
“As the adults-only market in the Caribbean and Mexico continues to grow and expand, Palladium Hotels & Resorts looks to differentiate itself by evolving its adults-only brand, TRS Hotels,” said Sergio Zertuche, Palladium Hotel Group’s chief sales & marketing officer.
In addition to the rebranding, TRS Yucatan in Riviera Maya will be undergoing various upgrades and renovations from 1 July until 15 November. These upgrades include completely renovated guestrooms, swim-up rooms, additional exclusive à la carte restaurants, a new infinity pool, and integration of the entire room stock of the former Grand Palladium Riviera Resort & Spa along with a Signature Beach Club.
TRS Turquesa in Punta Cana will also be undergoing changes with the addition of a signature Beach Club, which is scheduled to open by 1 December.
TRS Yucatan and TRS Turquesa will begin their rebranding online in July featuring a simple and refined logo to represent the new and improved adults-only hideaways. On-property rebranding will be completed by late autumn 2017.
