The Pacific Asia Travel Association (PATA) has gathered a diverse line-up of international experts at the forefront of the adventure travel industry to explore the nuances, trends and dynamics of one of the fastest-growing tourism sectors at the upcoming PATA Adventure Travel Conference and Mart 2020 (ATCM 2020) in Kota Kinabalu, Sabah in Malaysia.
The event, hosted by Tourism Malaysia and supported by Sabah Tourism and Malaysia Airlines, will be held at the Sutera Harbour Resort from 12-14 February with the theme ‘Ahead of the Curve: Authenticity and Sustainability in Adventure.’
“Adventure tourism is one of the fastest growing niches in the entire tourism sector, and ATCM provides the perfect platform for travel trade professionals to gain deeper insights into adventure travel trends and contribute to creating a more responsible travel and tourism industry,” said Dr. Mario Hardy, CEO of PATA.
This year’s conference programme will feature two concurrent hands-on workshops on sustainability and authenticity, led by Eric Ricaurte, Founder and CEO of Greenview and Dan Moore, CEO of Pandion Consulting & Facilitation, respectively.
Other confirmed speakers also include Graham Harper, director of sustainability and social responsibility in PATA; Irshad Mubarak, owner of Junglewalla Tours; Jessica Yew, co-founder and director of Sticky Rice Travel. The event also includes a one-day travel mart that will bring together 60 buyers from 26 destinations with 60 sellers from 10 destinations.