PATA Unveils ‘The Evolving Tourism Workforce: Human Capital Development in APAC”

During the PATA Annual Summit 2025 (PAS 2025) in İstanbul, Türkiye, the Pacific Asia Travel Association (PATA) officially launched a

‘PATA Annual Summit 2025’ focuses on ‘Meaningful Tourism’

The Pacific Asia Travel Association (PATA) successfully held the PATA Annual Summit 2025 (PAS 2025) from 21-23 April  at the

Three New Executive Board Members join PATA

The Pacific Asia Travel Association (PATA) ratified the election of new Executive Board members: Dr Chuwit Mitrchob, Deputy Director-General, Designated

PATA Annual Summit 2025 to be held from 21-23 April 2025 at the CVK Park Bosphorus Hotel İstanbul

The Pacific Asia Travel Association  (PATA) and the Türkiye Tourism Promotion and Development Agency (TGA) have announced the theme for the PATA Annual Summit 2025, “Timeless Wisdom for a Sustainable Future”.

Asia-Pacific remains a key driver of the global travel industry: HBX Group

HBX Group recently hosted  MarketHub Asia 2025 at Studio City, Macao, bringing together industry leaders to discuss the key trends shaping the future of travel in Asia-Pacific.

PATA extends partnership with The Hong Kong Polytechnic University

The Pacific Asia Travel Association (PATA) has extended its partnership with The Hong Kong Polytechnic University (PolyU) for an additional three years (2024–2027) to continue the publication of the Asia Pacific Visitor Forecasts reports.

Pacific Asia Travel Association reveals ’2024 PATA Patterns Travel Trends Report

The Pacific Asia Travel Association (PATA) UK & Ireland has revealed their latest PATA Patterns, a roundup of trends predicted to shape travel to the region in 2024 and beyond, providing insight into what is set to be popular and inspire agents on what to sell.

Is China driving Pacific Asia’s return to tourism?

According to recent research, travel from London's busiest airport to Pacific Asia saw a significant increase of over 50% last month compared to October 2022 with a total of 851,000 passengers departing Heathrow alone.

PATA welcomes Noor Ahmad Hamid as the new CEO

The Pacific Asia Travel Association (PATA) is pleased to announce the appointment of Noor Ahmad Hamid as its new Chief Executive Officer, effective October 1, 2023.

PATA New Executive Board Members

eTurboNews:

he Pacific Asia Travel Association (PATA) re-appointment Ms Noredah Othman, CEO, of Sabah Tourism Board, Malaysia, and Dr. Gerald Perez, Vice President, Guam Visitors Bureau, USA to the PATA Executive Board for a two-year term beginning June 27, 2023.

Read more: PATA New Executive Board Members

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500 Bali and Jakarta Tourism Workers Complete PATA Training

eTurboNews:

In Bali and Jakarta, PATA needs analysis showed that informal workers required new skills to better manage their businesses.

Read more: 500 Bali and Jakarta Tourism Workers Complete PATA Training

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Booking boom for Japan as 54% of agents report increased enquiries: PATA

Pacific Asia Travel Association (PATA) UK & Ireland is pleased to share results of their latest 'PATA Polls' - a series of short surveys where they ask their travel agent network to provide expert knowledge and valuable insight into a variety of topics and issues throughout the year.

PATA gears up for its Annual Summit in UAE

The Pacific Asia Travel Association (PATA) has announced the programme for its 2022 Annual Summit set to take place from 25-27 October 2022 in Ras Al Khaimah, UAE.

IWTA speaks with Liz Ortiguera – CEO of PATA

Liz is from a Philippine heritage and grew up in the states. Early in her career she wanted to be a scientist but quickly learnt she was more passionate about people than molecules.

PATA launches food and plastic waste reduction measures for tourism businesses

PATA is collaborating with members of the Thai-EU tourism supply chain to develop a series of capacity-building initiatives that promote best practices for sustainable tourism growth