Maxamation today announced the successful rollout of its Aviator revenue management (RM)  system at Perimeter Aviation and its Bearskin Airlines brand, one of Canada's largest regional  airlines. Following on-site training in Thunder Bay, Ontario, Aviator has been successfully embedded  into the airline's day-to-day revenue operations.  

The group's story is quintessentially northern. Perimeter was founded in Winnipeg in 1960 as  Canada's first private Instrument Flight Rating school and grew explosively in 1976, expanding from  25 employees to 100 virtually overnight. Bearskin Airlines was founded in 1963 and named after  Bearskin Lake First Nation. It began with float- and ski-equipped bush planes serving remote reserves in northern Ontario, and marked 60 years of service in 2023. The two icons merged in 2018,  with Bearskin now an integrated division of Perimeter.  

Today the group connects remote northern communities across Manitoba and Ontario with a fleet  of 38 aircraft, a certified Approved Maintenance Organization, Aeromed air ambulance services,  custom charter flights, and cargo shipping to 28 destinations. Its Dash-8 fleet alone has flown more  than 180,000 flights since 2006, a testament to the scale and reliability behind its operations. As it  has grown, so too has its focus on efficiency and revenue growth, the driver behind its search for an  RM partner.  

Perimeter selected Maxamation and Aviator for the breadth of the system's functionality, its ease of  use, and the strength of Maxamation's training and support services. A key part of the rollout was  thorough on-site training covering both system functionality and RM fundamentals. When the  region's unique fare offerings proved challenging for conventional RM approaches, Maxamation and  the airline worked together to develop customer-centric adjustments — a genuine win-win. Aviator  also delivered the automated, competitive responses the airline sought to compete in a dynamic  marketplace. The rollout also reflects a broader shift in the industry: sophisticated revenue  management, long the preserve of major carriers, is increasingly within reach of the specialized  regional operators that keep remote communities connected — and can now be tailored to the  community-first fare structures those markets depend on.  

"Working alongside the Perimeter team on-site was a real highlight," said Paul Harvalias, CEO of  Maxamation Vancouver, who led the training. "Their deep knowledge of northern aviation, combined  with Aviator's flexibility, allowed us to tailor the system to their market and set them up for lasting  success."  

“Aviator has given our team the tools and confidence to manage revenue more strategically. The  platform has enabled us to effectively manage two distinct regions, each with its own market  dynamics, while maintaining a consistent approach to revenue management, " said Leeann Organ,  Vice President of Network & Revenue Management, Perimeter Aviation. "Maxamation's hands-on  support made the transition seamless, and the benefits have been clear across our first months of  operation."  

Maxamation delivers advanced revenue management and revenue optimization solutions, including  its Aviator RM system, helping airlines improve efficiency, respond to competitive markets, and grow  revenue. Maxamation is headquartered in Sydney, Australia, with support centres and experienced  Revenue Management experts in Asia, South Africa, Europe and North America. The company was  founded in 1997. Aviator has continually evolved with the cloud-enabled solution now being rolled out across more than forty existing customers, bringing state-of-the-art technology to underpin the  revenue management solution.  

Perimeter Aviation  

Established in 1960, Perimeter Aviation is a Manitoba-based airline with a proud history of providing  vital scheduled, charter, freight, and medevac flight services in Northern Manitoba and Northwestern  Ontario. Acquired by Exchange Income Corporation in 2004, Perimeter Aviation operates from bases  in Winnipeg (headquarters) and Thompson, MB, as well as Sioux Lookout and Thunder Bay, ON. With  a fleet of 38 aircraft and an Approved Aircraft Maintenance Organization, they serve an extensive  network of 28 destinations. Alongside their division, Bearskin Airlines, they remain committed to  delivering safe, reliable, and efficient air travel solutions. Visit perimeter.ca for more information.