Porsche Consulting Video: The Perfect Cruise featuring Royal Caribbean


STUTTGART, Germany and NEW YORK —  A seven-minute video provides a look behind the scenes of one of the world’s largest cruise ships.

 The Anthem of the Seas is 350 meters long, 40 meters wide, and weighs 168,000 metric tons. Its 16 decks accommodate around 5,000

Porsche consultant Renate Fuchs from São Paulo boarded the Anthem of the Seas to optimize processes with the crew. Everyone’s aim: the highest level of passenger satisfaction. (PRNewsfoto/Porsche Consulting Group)

passengers as well as 1,500 crew members. On “turnaround day” the ship spends a few hours docked at Cape Liberty near New York, where its crew and the port staff work non-stop to help the previous guests disembark and thousands of new passengers come on board. All the food, dry goods and engineering goods needed for the next cruise have to be stowed in their designated spaces. Some 10,000 pieces of luggage are carried across the decks at the same time, each one of them to precisely the right cabin door. A logistical masterpiece, for which nothing except the result – a perfect cruise with unsurpassed comfort – should be evident to the passengers. Behind the scenes, Porsche Consulting and Royal Caribbean work together to streamline the processes.

Headquartered in Stuttgart, Porsche Consulting GmbH is a subsidiary of the sports car manufacturer Dr. Ing. h.c. F. Porsche AG. Founded in 1994 with a staff of four, it currently employs more than 400 people. An internationally active company with four subsidiaries of its own in Milan, São Paulo, Atlanta, and Shanghai, it is one of Germany’s leading management consultancies. Following the principle of “strategic vision, smart implementation,” its experts advise large corporations and medium-sized companies worldwide in the automotive, aviation and aerospace, and mechanical and plant engineering industries. Clients also come from the financial services, consumer goods, retail, and construction sectors.

The video and additional photos can be requested at [email protected]

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