Premier Holidays and Destination British Columbia boost tourism with joint campaign

Tim Greathead, Canada product executive and Carly Charteris, national sales manager, launch Premier’s British Columbia campaign
Carly Charteris, national sales manager, and Tim Greathead, Canada product executive at Premier, launch British Columbia campaign

Following a 40% increase in sales this year, Premier Holidays has launched a campaign in which travel agents can take advantage of British Columbia’s rising popularity.

On 20 June, Premier Holidays launched a joint campaign with Destination British Columbia to further boost sales. The joint campaign seeks to take advantage of British Columbia’s rising popularity by offering alternative places to see and things to do alongside well-known ‘bucket list’ experiences.

In the campaign, the tour operator and the Canadian tourism authority will be working hand-in-hand with travel agents. They will be provided access to a variety of promotional materials, including a selection of self-drive deals offering big savings per couple, window posters, flyers, a themed video, and social media images – all of which can be downloaded from Premier Holidays’ trade website.

Tim Greathead, Premier’s Canada product executive, said: “Canada is selling exceptionally well for us in 2018, particularly British Columbia, and this campaign is designed to further capitalise on our current sales performance and buoyant market. We expect this joint initiative with the tourist board to improve agents’ awareness of the destination and help them to boost sales.”

“This campaign is designed to further capitalise on our current sales performance and buoyant market”

The offers include a 10-night Valleys and Vineyards Explorer with stays in Vancouver, Osoyoos, Kelowna, Kamloops and Whistler; and an 11-night Coastal Waterfront Wonders itinerary featuring stops in Vancouver, Victoria, Duncan, Tofino, Campbell River, Sonora Desert and Nanaimo. All deals are based on two adults sharing and include flights and car hire.

Furthermore, agents can earn up to £100 for every booking, depending on value and the number of nights in the itinerary outside Vancouver. The campaign runs until 31 July 2018.

Vancouver in British Columbia, Canada
Vancouver in British Columbia, Canada

Tourism is an important economic driver in British Columbia, generating more than billions in revenues, and employing more than 133,000 people. Annually, the Government of British Columbia invests more than $113 million in the tourism industry.

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