TAV Operation Services has opened its redesigned Primeclass Domestic Lounge at Ankara Esenboğa Airport, introducing its global lounge concept to Türkiye. The lounge opened on 22 October 2026. It spans 380 square metres across two floors and accommodates 135 guests. The space combines areas for working, dining, socialising and relaxation, reflecting Primeclass's “The Place to Be You” philosophy.
The new concept aims to turn airport lounges into lifestyle destinations. It combines international hospitality with local culture. Aude Ferrand, CCO of TAV Airports Holding and CEO of TAV Operation Services, said, “Our new Primeclass concept reimagines lounges as lifestyle spaces where travellers can experience design, local culture, and personalised service.”
The lounge features a library, bar and buffet, with refreshments available on both floors. Guests can also use worktables with power sockets and lockable storage. The design incorporates local art and materials. It also supports sustainability through waste separation practices.
The menu offers a contemporary take on Anatolian cuisine. It features seasonal produce and plant-forward options. Four principles guide the concept: Staying Tuned, Collective Experience, Human Touch and Better Future.
Primeclass also offers services beyond the lounge, including Meet & Greet, Fast Track and private transfers. These services aim to improve the entire airport journey. Travellers can access the lounge through partner loyalty programmes, individual reservations or walk-in entry.
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