Andrew Ward
Kuwait City, Kuwait
| Full Name: | Andrew Ward |
|---|---|
| Gender: | Male |
| Languages: | Arabic,English |
| Location: | Kuwait City, Kuwait |
About Andrew Ward
• Leading new marketing strategy across digital, social, ATL, CRM and PR channels
• Introducing new CRM Oracle platform for personalised targeting and revenue generation
• Digital Marketing – managing programmatic campaigns, testing DSPs and optimisation of creative, PPC and SEO
• Expansion of social media platforms and content production
• E Commerce: leading new web and app upgrade u/x program
• Introduction of new ancillary revenue streams – seat selection, buy-on-board menu, in-flight shop, IFE advertising
• Development of tactical promotional campaigns to support shoulder sales periods
• Manging PR strategy and campaigns
• Implementing new brand platform & identity
• Design of cabin interiors for new A320neo aircraft
• Introduction of new IFE system
• Development of new Loyalty Program
| Vice President Marketing & Customer Experience | |
| Aug 2017 - Present • 6 years 8 months | |
| • Leading new marketing strategy across digital, social, ATL, CRM and PR channels
• Introducing new CRM Oracle platform for personalised targeting and revenue generation
• Digital Marketing – managing programmatic campaigns, testing DSPs and optimisation of creative, PPC and SEO
• Expansion of social media platforms and content production
• E Commerce: leading new web and app upgrade u/x program
• Introduction of new ancillary revenue streams – seat selection, buy-on-board m... enu, in-flight shop, IFE advertising • Development of tactical promotional campaigns to support shoulder sales periods • Manging PR strategy and campaigns • Implementing new brand platform & identity • Design of cabin interiors for new A320neo aircraft • Introduction of new IFE system • Development of new Loyalty Program Read more | |
| SVP Marketing & Guest Experience | |
| Jan 2016 - Jun 2017 • 1 year 6 months | |
| Leading the brand repositioning of the airline. Implementation of customer segmentation analytics and marketing planning tool Introduction of new products & services: buy on board catering, air gusto restaurant meals in LH economy Launch of new European Business Class New design roll-out of LH cabin interiors Launch of new routes to USA | |
| VP Marketing | |
| Sep 2009 - Jan 2016 • 6 years 5 months | |
| • Leading brand & marketing strategy for the airline • Heading team of 120 across over 40 markets developing global and local marketing programmes | |
