Andrew Ward

Currently working as Vice President Marketing & Customer Experience at Jazeera Airways K.S.C

Kuwait City, Kuwait

About Andrew Ward

• Leading new marketing strategy across digital, social, ATL, CRM and PR channels
• Introducing new CRM Oracle platform for personalised targeting and revenue generation
• Digital Marketing – managing programmatic campaigns, testing DSPs and optimisation of creative, PPC and SEO
• Expansion of social media platforms and content production
• E Commerce: leading new web and app upgrade u/x program
• Introduction of new ancillary revenue streams – seat selection, buy-on-board menu, in-flight shop, IFE advertising
• Development of tactical promotional campaigns to support shoulder sales periods
• Manging PR strategy and campaigns
• Implementing new brand platform & identity
• Design of cabin interiors for new A320neo aircraft
• Introduction of new IFE system
• Development of new Loyalty Program


Vice President Marketing & Customer Experience

Jazeera Airways K.S.C

Aug 2017 - Present • 2 years 10 months
• Leading new marketing strategy across digital, social, ATL, CRM and PR channels • Introducing new CRM Oracle platform for personalised targeting and revenue generation • Digital Marketing – managing programmatic campaigns, testing DSPs and optimisation of creative, PPC and SEO • Expansion of social media platforms and content production • E Commerce: leading new web and app upgrade u/x program • Introduction of new ancillary revenue streams – seat selection, buy-on-board m...

enu, in-flight shop, IFE advertising • Development of tactical promotional campaigns to support shoulder sales periods • Manging PR strategy and campaigns • Implementing new brand platform & identity • Design of cabin interiors for new A320neo aircraft • Introduction of new IFE system • Development of new Loyalty Program

 Read more

SVP Marketing & Guest Experience

Air Berlin

Jan 2016 - Jun 2017 • 1 year 6 months
Leading the brand repositioning of the airline. Implementation of customer segmentation analytics and marketing planning tool Introduction of new products & services: buy on board catering, air gusto restaurant meals in LH economy Launch of new European Business Class New design roll-out of LH cabin interiors Launch of new routes to USA

VP Marketing

Etihad Airways

Sep 2009 - Jan 2016 • 6 years 5 months
• Leading brand & marketing strategy for the airline • Heading team of 120 across over 40 markets developing global and local marketing programmes

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