• NEWS
    • SUBSCRIBE
    • ADVERTISE WITH US
  • EVENTS
    • THIRSTY THURSDAY
      • ABOUT US
      • HOW TO JOIN
      • RSVP PORTAL
      • EVENT PHOTO/VIDEO
    • VIDEOS
    • PHOTOS
    • COMPETITIONS
    • TRAINING
    • CONFERENCES
  • JOBS
    • SEARCH FOR JOBS
    • POST A JOB
  • EVERYTHING BRAND TD
    • ABOUT BRAND TD
    • ADVERTISE WITH US
    • WHAT IS NATIVE CONTENT
    • EXECUTIVE TEAM
      • Gary (Founder/CEO)
      • Chris (GM & Managing Editor)
      • Mali (Finance Mgr)
    • CONTENT TEAM
      • Kristin (Senior Editor)
      • Kanchan (Editor)
    • SALES TEAM
      • Gary (CEO)
      • Chris (GM & Managing Editor)
      • Anthony (Regional Sales-APAC)
      • Martin C (BDM-Asia)
      • Maxine (BDM-UK)
    • EVENTS TEAM
      • Marc (Director)
      • Suwapa (Events Mgr)
  • SELF SERVICE
    • 2024 Media Kit
    • 2024 Events Kit
    • Submit Press Release
    • Self Service portal
    • Upload your Travel Blog

Travel Daily Travel Daily - Informing, connecting and developing the world’s travel industry professionals.

  • MARKETS/SECTORS
  • FEATURES
    • Partner Articles
      • Airlines / Airports
      • Car Rental
      • Conferences
      • Cruising (Ocean)
      • Cruising (River)
      • Destination Management (DMC)
      • GDS / CRS
      • Hotels & Resorts
      • Hotel Management Company
      • Hotel Technology
      • HR / Appointments
      • Insurance
      • Meetings, Incentives, Conferencing, Exhibitions (MICE)
      • Travel Agents (all)
      • Travel Technology
      • Tourism Boards
    • Interviews
    • Industry appointments
    • Podcasts – Features
    • Guest Writers
    • PR Newswire
  • TRAVEL GUIDES
    • Destination NaJomtien BanAmphur BangSaray *NEW*
    • จุดหมายปลายทาง นาจอมเทียน หาดบ้านอำเภอ บางเสร่ *NEW*
    • South Australia Rewards Wonders *NEW*
    • Ponant Yacht Cruises and Expeditions
    • Encore Tickets (Chinese Guide)
    • Affordable Luxury in Thailand by Centara Hotels
    • Rising Above the Oridinary by Conrad Bangkok
    • The Best of Thailand
  • IWTA SERIES
    • Who is IWTA
    • Recommend Someone
    • Recommend yourself
    • Meet our featured leaders
      • Australia
      • Cambodia
      • China
      • Hong Kong
      • India
      • Indonesia
      • Japan
      • Laos
      • Malaysia
      • Philippines
      • Singapore
      • Thailand
      • Vietnam
  • IWTA Awards
Travel Daily Media
Face‑to‑FaceInterviewsCaribbean

Q&A: Grenada Tourism Authority

By Jill Sayles On Nov 30, 2017
Guest Contributor

Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly

Share

Travel Daily Media catches up with Patricia Maher, CEO at the Grenada Tourism Authority.

 

What is your role and how long have you held it?

I oversee the Grenada Tourism Authority teams in Grenada and around the world. I joined just over one year ago in December 2016.

 

How have visitor statistics compared this year with last? 

Worldwide, Pure Grenada is doing very well, we have seen a year on year increase in our visitors of 7.43% with the USA as one of the star performers, ahead 14.77% due to the increased direct flights the island is benefitting from in 2017.

 

Has the tourist office launched any new campaigns?  

We have launched our Free To Wonder campaign globally that showcases the best experiences found in Pure Grenada, the Spice of the Caribbean including our pristine rainforests, white sandy beaches, spice markets and diving. Much of the Free to Wonder campaign is created for social media platforms and is driven by lifestyle images and video.

 

What specifically is the tourist office aiming to highlight/promote to UK visitors? 

In 2018 we’re focused on further enhancing the profile of Grenada, Carriacou and Petite Martinique and our festivals – Pure Grenada Music Festival in April and Grenada Chocolate Fest in May – as well as our other celebrations such as Spicemas in August.

Silversands Grenada, a new and independent luxury beachfront property opens in March – the first hotel to be built on our award winning Grand Anse Beach in 25 years –  so we’re undertaking a pure luxury focus to highlight the new hotel and our existing high calibre accommodation.

 

Have you noticed any emerging trends with Brits?

The British people have long been in love with Pure Grenada and three of our most loved family run hotels celebrated their 30 year anniversaries in 2017: Calabash Luxury Boutique Hotel, Coyaba Beach Resort and Spice Island Beach Resort.

Recently, we’ve seen our UK visitors staying a little longer, exploring our sister islands of Carriacou and Petite Martinique and being adventurous enough to explore our snorkel and dive sites, our new rainforest canopy zipwire and river tubing.

 

Any news on hotel developments, new operators, airlines?

Silversands Grenada opens next year with 43 guest suites boasting a 100-metre pool, the longest in the Caribbean and Calabash Boutique Hotel has just signed up to Relais & Chateaux. In 2019, we’ll welcome Kimpton Kawana Bay to Grand Anse Beach. We enjoy four flights each week from Gatwick, two with British Airways and two with Virgin Atlantic.

What’s your advice to travel agents on selling the destination?

Remember that Grenada is compact and easy to explore, just about the size of the Isle of Wight, and offers visitors so much more than beautiful beaches, both under the water and on shore.

The people of Grenada offer a truly warm welcome and given our British heritage there are touches of familiarity: we use three-pronged plugs and drive on the same side of the road. It is easy to connect with locals as Grenadians speak English and are always willing to help visitors.

 

What training/incentives are you offering travel agents?

Pure Grenada is participating in CTO UK Roadshows in 2018 as well as Unite Caribbean and WTM. The UK office is open every weekday to help travel agents and we organise reward-based fam trips throughout the year to support our online training.

Agents who sign up to the My Booking Rewards programme, do get priority incentives and FAM trip places.

Share
You might also like
Tourism Boards

Singapore Tourism Board launches “Made in Singapore” global campaign

Global

Frankfurt sees growth in the “Visitors” & “Length of…

Hotels

Marriott International continues affordable midscale growth with announcement of Four…

Cruise

Norwegian Cruise Line encourages Indian cruisers to set sail on its Newest Asia…

Prev Next

Comments are closed.

POPULAR STORIES

Singapore Tourism Board launches “Made in…

Frankfurt sees growth in the “Visitors” &…

Marriott International continues affordable midscale growth…

Norwegian Cruise Line encourages Indian cruisers to set sail…

Prev Next 1 of 6,474

PARTNER CONTENT

  • Experience comfort and style in new BWH Hotels in Thailand and Japan

    Read More...
  • Embark on a journey of a lifetime: Silversea’s World Cruise 2024 – Far East-West

    Read More...
  • Carlton Hotel Bangkok Sukhumvit: Elevate your Bangkok experience

    Read More...
  • Elevate your event with Bali Dynasty Resort’s meeting package

    Read More...
  • Silversea’s Gems and Icons 2025 Summer: 5 reasons why you should join the cruise

    Read More...
  • Monaco: A Prestigious MICE Destination Like Nowhere Else

    Read More...
STAY UPDATED WITH THE LATEST TRAVEL NEWS, JOBS & EVENTS!
Join over 180,000 travel agents, professionals and executives subscribed to our daily newsletter.
You can unsubscribe at any time
Search
MENU
  • News
  • Events
  • Jobs
  • Subscribe

MARKETS

  • Asia
  • Australia
  • New Zealand
  • India
  • Middle East
  • UK & Europe
  • USA

SECTOR

  • Airlines
  • Airports
  • Cruise
  • Hospitality
  • HR & Careers
  • Luxury Travel
  • MICE (Meetings, Incentives, Conferencing, Exhibitions)
  • Travel Tech
  • Tourism
  • Travel Agents
About
  • BOOK A SALES CALL
  • About TD (Travel Daily Media)
  • Advertise with Us
  • Privacy Policy
  • Terms of Use
© 2023 - Travel Daily Media. All Rights Reserved.
Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time
Close

Welcome, Login to your account.

Forget password?

Sign in with Google

Powered by wp-glogin.com

No account? Sign Up
Sign in

Recover your password.

A password will be e-mailed to you.

CREATE A NEW PROFILE
SIGN IN TO EXISTING PROFILE
back

LOG IN

Welcome back, Log in to your account.

Continue with Facebook
Continue with Google
Continue with Twitter
Continue with LinkedIn

OR
Log in using your email
Forgot password?
back

Recover your password.

back

SIGN UP FOR FREE

(New User)

Be part of our community of seasoned travel and hospitality industry professionals from all over the world.

I want to
Only letters and numbers are allowed
Please enter a valid email address
Must be between 6-8 characters
Must be the same with Password
  • LOGIN / SIGN UP
  • NEWS
    • MARKETS
      • Asia
      • China
      • Pacific
      • India
      • Middle East
      • UK & Europe
      • USA & Canada
    • SECTORS
      • Airlines
      • Airports
      • Cruise
      • Hospitality
      • HR & Careers
      • Luxury Travel
      • MICE (Meetings, Incentives, Conferencing, Exhibitions)
      • Travel Tech
      • Tourism
      • Travel Agents
    • FEATURES
      • Partner articles
        • Airlines / Airports
        • Car Rental
        • Conferences
        • Cruising (Ocean)
        • Cruising (River)
        • Destination Management (DMC)
        • GDS / CRS
        • Hotels & Resorts
        • Hotel Management Company
        • Hotel Technology
        • HR / Appointments
        • Insurance
        • Meetings, Incentives, Conferencing, Exhibitions (MICE)
        • Travel Agents (all)
        • Travel Technology
        • Tourism Boards
      • Interviews
      • Industry appointments
      • Travel Bloggers
      • Podcasts – Features
  • EVENTS
    • Thirsty Thursday
      • About us
      • How to join
      • RSVP Portal
      • Event Photos/Videos
    • Photos
    • Videos
    • Webinars
    • Competitions
    • Conferences
  • JOBS
    • Search for Jobs
    • Post a Job
  • TRAVEL GUIDES
    • Destination NaJomtien BanAmphur BangSaray *NEW*
    • จุดหมายปลายทาง นาจอมเทียน หาดบ้านอำเภอ บางเสร่ *NEW*
    • South Australia Reward Wonders *NEW*
    • Ponant Yacht Cruises and Expeditions
    • Encore Tickets (Chinese Guide)
    • Affordable Luxury in Thailand by Centara Hotels
    • Rising Above the Oridinary by Conrad Bangkok
    • The Best of Thailand
  • IWTA SERIES
    • Who is IWTA
    • Meet our featured leaders
      • Australia
      • Cambodia
      • China
      • Hong Kong
      • India
      • Indonesia
      • Japan
      • Laos
      • Malaysia
      • Philippines
      • Singapore
      • Thailand
      • Vietnam
    • Recommend Someone
    • Recommend yourself
  • IWTA AWARDS
    • Awards site